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Keywords: "Electronic Word of Mouth (e-WOM)"

Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

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Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
DOI:  10.35870/jemsi.v11i4.4305
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Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

Authors: Elaine Elaine, Alice Erni Husein

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Elaine Elaine: Universitas Putera Batam
Alice Erni Husein: Universitas Putera Batam
Pages: 1393-1403
DOI:  10.35870/jemsi.v12i2.6203
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Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

Authors: Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

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Regina Rosita: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Pages: 2593-2604
DOI:  10.35870/jemsi.v12i3.6491
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Analisis Electronic Word Of Mouth, Online Customer Review dan Fear Of Missing Out Terhadap Keputusan Pembelian pada produk Skincare The Originote Di Marketplace Tiktokshop Melalui Tiktok

Authors: Nadia Nur Rahmawati, Lilik Indayani, Satrio Sudarso

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Nadia Nur Rahmawati: Universitas Muhammadiyah Sidoarjo
Lilik Indayani: Universitas Muhammadiyah Sidoarjo
Satrio Sudarso: Universitas Muhammadiyah Sidoarjo
Pages: 2421-2429
DOI:  10.35870/jemsi.v12i3.6443
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Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

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Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
DOI:  10.35870/jemsi.v11i2.3977
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
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Content Marketing, e-WOM, dan Brand Image Pengaruhnya terhadap Minat Beli Tucicakes

Authors: Gusti Ayu Putu Rani Lokahita, I Ketut Selamet, I Putu Iwan Pramana Putra

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Gusti Ayu Putu Rani Lokahita: Universitas Warmadewa
I Ketut Selamet: Universitas Warmadewa
I Putu Iwan Pramana Putra: Universitas Warmadewa
Pages: 2788-2795
DOI:  10.35870/jemsi.v12i3.6773
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Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

Authors: Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

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Angwen Constantine: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Pages: 2349-2359
DOI:  10.35870/jemsi.v12i3.6399
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The Effect of E-WOM, Trust, and Website Quality on Consumers Purchase Intention at The Spa Secret in Batam City

Authors: Stephanie Stephanie, Inda Sukati

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Stephanie Stephanie: Putera Batam University
Inda Sukati: Putera Batam University
Pages: 1826-1836
DOI:  10.35870/jemsi.v12i2.6340
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Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

Authors: Michael Ovin, Suhardi Suhardi

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Michael Ovin: Universitas Putera Batam
Suhardi Suhardi: Universitas Putera Batam
Pages: 1745-1757
DOI:  10.35870/jemsi.v12i2.6304
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Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

Authors: Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

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Tasya Fatmawati Arifin: Universitas Muhammadiyah Sidoarjo
Rizky Eka Febriansah: Universitas Muhammadiyah Sidoarjo
Misti Hariasih: Universitas Muhammadiyah Sidoarjo
Pages: 498-512
DOI:  10.35870/jemsi.v12i1.5823
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