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Keywords: "Direct Marketing"

The Role Of Market Orientation On The Marketing Performance Of Online Cake SMEs In Pontianak Through Product Innovation

Authors: Wyllie Davin, Dewi Santika

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Wyllie Davin: Universitas Widya Dharma Pontianak
Dewi Santika: Universitas Widya Dharma Pontianak
Pages: 5857-5864
DOI:  10.35870/jemsi.v11i6.5520
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Efektivitas Penjualan Direct Marketing Pada Live Streaming Dalam Upaya Meningkatan Penjualan (Studi Kasus Online Shop Brand Unikleen)

Authors: Aldy Santo Hegiarto, Vera Febrianty

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Aldy Santo Hegiarto: Universitas Teknologi Digital
Vera Febrianty: Universitas Teknologi Digital
Pages: 5113-5120
DOI:  10.35870/jemsi.v11i6.4881
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Strategi Komunikasi Pemasaran dalam Meningkatkan Klien Event Organizer CV Ritme Ajib Jember

Authors: Bayu Andrianto, Amin Silalahi, Nugroho Edie Santoso

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Bayu Andrianto: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Nugroho Edie Santoso: Universitas PGRI ARGOPURO Jember
Pages: 5582-5593
DOI:  10.35870/jemsi.v11i6.5303
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Peran Competitive Advantage Sebagai Pemediasi E-Commerce dan Product Innovation Terhadap Kinerja Pemasaran UMKM Food and Beverage di Pontianak

Authors: Citra Atata, Stivenes Tjin Siam

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Citra Atata: Universitas Widya Dharma Pontianak
Stivenes Tjin Siam: Universitas Widya Dharma Pontianak
Pages: 5877-5888
DOI:  10.35870/jemsi.v11i6.5523
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
DOI:  10.35870/jemsi.v9i3.1196
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The Effect of Marketing Mix on Repurchase Intention of Hydroponic Farm Vegetable Products

Authors: Abdul Rasyid, Tri Eko Yudiandri, Muhamad Irpan Nurhab, Fioletta Papilaya, D. Yadi Heryadi

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Abdul Rasyid: State University of Gorontalo
Tri Eko Yudiandri: Stipram Yogyakarta
Muhamad Irpan Nurhab: Institut Agama Islam Negeri Metro
Fioletta Papilaya: University of Pattimura
D. Yadi Heryadi: Siliwangi University
Pages: 376-381
DOI:  10.35870/jemsi.v9i2.1043
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Pengaruh Strategi Pemasaran Media Sosial dan Personal Selling Terhadap Peningkatan Penjualan Produk Nazia Hijab

Authors: Putri Anastasya Herdianti Zaeni, Puji Isyanto, Neni Sumarni

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Putri Anastasya Herdianti Zaeni: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1853-1864
DOI:  10.35870/jemsi.v11i3.4210
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Pengaruh Social Media Marketing, Education Service Quality terhadap Kepuasan Orang Tua Pada SDIT Bunayya Medan Sunggal melalui Brand Image sebagai Variabel Intervening

Authors: Rizki Nurafrilia Harahap, Fadli Fadli, Evawany Yunita Aritonang

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Rizki Nurafrilia Harahap: Universitas Sumatera Utara
Fadli Fadli: Universitas Sumatera Utara
Evawany Yunita Aritonang: Universitas Sumatera Utara
Pages: 1181-1191
DOI:  10.35870/jemsi.v12i2.6101
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Pengaruh Strategi Marketing Personal Selling Terhadap Produktivitas Kinerja Karyawan BPR Syariah Dinar Ashri KC. Terara

Authors: Yunita Laela Habibah, Marjan Marjan, Susanti Susanti

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Yunita Laela Habibah: Institut Agama Islam Hamzanwadi Pancor
Marjan Marjan: Institut Agama Islam Hamzanwadi Pancor
Susanti Susanti: Institut Agama Islam Hamzanwadi Pancor
Pages: 386-398
DOI:  10.35870/jemsi.v12i1.5750
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Analisis Strategi Optimalisi Market Share Pada Produk Pembiayaan Mudharabah (Studi Kasus BMT Maslahah Cabang Besuk Agung)

Authors: Wardah Toyyibah, Nuntufa, Norhayati

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Wardah Toyyibah: Universitas Islam Zainul Hasan Genggong
Nuntufa: Universitas Islam Zainul Hasan Genggong
Norhayati: Universitas Islam Zainul Hasan Genggong
Pages: 1535-1543
DOI:  10.35870/jemsi.v11i3.4148
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Analisis Komunikasi Pemasaran Dalam Meningkatkan Minat Berkunjung Pada Wisata Rumah Hantu Braga Bandung

Authors: Wardana, Siti Nurlatifah

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Wardana: Universitas Teknologi Digital
Siti Nurlatifah: Universitas Teknologi Digital
Pages: 2236-2243
DOI:  10.35870/jemsi.v10i4.2565
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Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior

Authors: Noveri Maulana

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Noveri Maulana: Sekolah Tinggi Manajemen PPM
Pages: 1282-1293
DOI:  10.35870/jemsi.v12i2.6035
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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