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Keywords: "Consumption Patterns"

Studi Pola Konsumsi dan Literasi Keuangan Mahasiswa Generasi Z

Authors: Zudirman Hulu, Krisnawati Setyaningrum Nugraheni

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Zudirman Hulu: Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Krisnawati Setyaningrum Nugraheni: Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Pages: 4755-4763
DOI:  10.35870/jemsi.v11i5.5037
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Abstract
Strategi Transformasi Digital Ritel Ttradisional Dalam Adaptasi Terhadap Ekonomi Digital

Authors: Ria Nadia, Intan Azura, Jannati Jannati, Syarifah Maihani

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Ria Nadia: Universitas Almuslim
Intan Azura: Universitas Almuslim
Jannati Jannati: Universitas Almuslim
Syarifah Maihani: Universitas Almuslim
Pages: 3327-3334
DOI:  10.35870/jemsi.v11i5.4566
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Peran Live Streaming Shopee terhadap Pengambilan Keputusan Konsumen Generasi Z

Authors: Nabil Ar Araaf, Ati Mustikasari

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Nabil Ar Araaf: Universitas Telkom
Ati Mustikasari: Universitas Telkom
Pages: 4668-4679
DOI:  10.35870/jemsi.v11i5.5062
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Penerapan Prinsip Ekonomi Manajerial terhadap Pola Pengeluaran Bulanan Mahasiswa

Authors: Zivo Carter Neyland, Maharani Tulangouw, Rexy Andalangi Maatuil, Chindy Gaharpung, Frisilia Ahiki

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Zivo Carter Neyland: Universitas Trinita
Maharani Tulangouw: Universitas Trinita
Rexy Andalangi Maatuil: Universitas Trinita
Chindy Gaharpung: Universitas Trinita
Frisilia Ahiki: Universitas Trinita
Pages: 1265-1271
DOI:  10.35870/jemsi.v12i2.6088
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
DOI:  10.35870/jemsi.v12i2.6341
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Abstract
The Role Of Market Orientation On The Marketing Performance Of Online Cake SMEs In Pontianak Through Product Innovation

Authors: Wyllie Davin, Dewi Santika

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Wyllie Davin: Universitas Widya Dharma Pontianak
Dewi Santika: Universitas Widya Dharma Pontianak
Pages: 5857-5864
DOI:  10.35870/jemsi.v11i6.5520
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