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Keywords: "Buying Intention"

In Influencers We Trust: How TikTok Content Shapes Gen Z’s Brand Awareness and Buying Intention

Authors: Jocelline Aarona Putricia, Dewi Mustikasari Immanuel

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Jocelline Aarona Putricia: Ciputra University
Dewi Mustikasari Immanuel: Ciputra University
Pages: 2297-2316
DOI:  10.35870/jemsi.v12i3.6464
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The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
DOI:  10.35870/jemsi.v9i1.892
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Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

Authors: Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

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Violina Ananda Asyifa Rahmadina: Universitas Muhammadiyah Sidoarjo
Mochamad Rizal Yulianto: Universitas Muhammadiyah Sidoarjo
Mas Oetarjo: Universitas Muhammadiyah Sidoarjo
Pages: 2229-2244
DOI:  10.35870/jemsi.v11i4.4305
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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Pengaruh Brand Trust dan Online Customer Review Terhadap Minat Beli Pada Marketplace Bukalapak

Authors: Auryn Latifa Anindya, Ridho Riadi Akbar

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Auryn Latifa Anindya: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Pages: 377-388
DOI:  10.35870/jemsi.v11i1.3668
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Pengaruh Fitur Affiliate dan Live Streaming pada E-Commerce terhadap Minat Beli Konsumen di Jawa Barat

Authors: Frastya Dwi Saputra, Salim Siregar

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Frastya Dwi Saputra: Universitas Singaperbangsa Karawang
Salim Siregar: Universitas Singaperbangsa Karawang
Pages: 3080-3090
DOI:  10.35870/jemsi.v11i5.4511
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The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products

Authors: Frans Sudirjo, Tengku Kespandiar, Agus Nurofik, Septianti Permatasari Palembang, Miranti Pradipta Utami

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Tengku Kespandiar: Politeknik Negeri Bengkalis
Agus Nurofik: STIA Adabiah Padang
Septianti Permatasari Palembang: University of Pattimura
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Pages: 650-654
DOI:  10.35870/jemsi.v9i3.1109
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Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com

Authors: Silvia Ekasari, Arifin Djakasaputra, Luh Komang Candra Dewi, Tanti Widia Nurdiani, Erina Alimin

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Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Arifin Djakasaputra: Universitas Tarumanagara
Luh Komang Candra Dewi: Universitas Triatma Mulya
Tanti Widia Nurdiani: Universitas Islam Raden Rahmat
Erina Alimin: Universitas Pelita Harapan
Pages: 2402-2407
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Dampak Green Marketing dan Green Brand Image terhadap Keputusan Pembelian pada Konsumen Laki-laki Produk Fashion Ramah Lingkungan Merk X di Kediri

Authors: Shara Merry Palupi, Ellyn Citra Putranti

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Shara Merry Palupi: STIE Kesuma Negara Blitar
Ellyn Citra Putranti: STIE Kesuma Negara Blitar
Pages: 1125-1135
DOI:  10.35870/jemsi.v11i2.3997
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Pengaruh Persepsi Kualitas Produk, Online Customer Review dan Online Customer Rating Terhadap Minat Beli Konsumen pada Skincare Daviena di E-Commerce Tiktok Shop

Authors: Tria Minarti, Siti Sarah

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Tria Minarti: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 2987-3000
DOI:  10.35870/jemsi.v11i4.4822
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