Open Access
Articles
Abstract
This study aims to analyze the influence of social media marketing and halal labeling on purchasing decisions for Wardah products. In the current digital era, social media represents a crucial strategy for product promotion, particularly among young consumers. Furthermore, halal labeling plays a significant role in attracting Muslim consumers who are increasingly conscious of the importance of Sharia-compliant products. The study employs a quantitative survey method, gathering data through questionnaires distributed to Wardah consumers. Multiple linear regression analysis was used to measure the impact of each variable on purchasing decisions. The results indicate that social media promotion has a positive and significant effect on purchasing decisions, with consumers more inclined to purchase products advertised on social media. Additionally, halal labeling was found to have a positive influence, as consumers prefer products with halal certification. This study encourages marketers to leverage social media and ensure product compliance with halal standards as a strategy to boost sales.
Article Details
How to Cite
Citation FormatSafitri, Y. A., Yusuf, Z., Sarboini, S., & Saputra, E. (2026). Pengaruh Social Media Marketing dan Labelisasi Halal Terhadap Keputusan Pembelian Produk Wardah. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(4), 4092-4098. https://doi.org/10.35870/jemsi.v12i4.7608
References
13 References- Al-Qaradawi, Y. (2018). The lawful and the prohibited in Islam. American Trust Publications.
- Ellis-Chadwick, F., & Chaffey, D. (2019). Digital marketing (7th ed.). Pearson.
- Ghazali, S. A. (2019). Halal food industry: Principles and practices. Routledge.
- Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2020). Consumer behavior: Building marketing strategy (13th ed.). McGraw-Hill.
- Kanuk, L., & Schiffman, L. G. (2019). Consumer behavior (12th ed.). Pearson.
- Khan, M. N. (2020). Social media marketing: A comprehensive guide. International Journal of Management and Business Research, 10(1), 1-10.
- Khan, M. N. (2020). Understanding halal certification: A comprehensive guide. International Journal of Management and Business Research, 10(1), 1-10.
- Ong Ardhe Saliem, S. A. L. (2020). Analisis Pengaruh Promosi Melalui Digital Marketing Dan Labelisasi Halal Produk Terhadap Keputusan Pembelian Dalam Perspektif Ekonomi Islam (Doctoral dissertation, UIN Raden Intan Lampung).
- Rahman, I. A. A. (2021). Halal certification and its impact on consumer behavior. Journal of Islamic Marketing, 12(4), 765-782.
- Ryan, D., & Jones, C. (2021). Understanding social media (3rd ed.). Kogan Page.
- Solomon, M. R. (2021). Consumer behavior: Buying, having, and being (13th ed.). Pearson.
- Tuten, T. L., & Solomon, M. R. (2021). Social media marketing (3rd ed.). SAGE Publications.
- TYAS, N. C. (2022). Pengaruh Social Media Marketing Dan Kesadaran Halal Terhadap Keputusan Pembelian Produk Makanan. Universitas Islam Nenegri Prof. KH Saifuddin Zuhri Purwokerto.
License
Copyright (c) 2026 Yuni Ayu Safitri, Zulfan Yusuf, Sarboini Sarboini, Edi Saputra
This work is licensed under a Creative Commons Attribution 4.0 International License.
This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.
Downloads
OJS UsageStats Plugin
Download data is not yet available.
Most read articles by the same author(s)
- Efektivitas Program Peningkatan Kapasitas Sumber Daya Manusia Dalam Meningkatkan Daya Saing Usaha Mikro di Era Ekonomi Digital di Kecamatan Lhueng Bata Kota Banda Aceh Sarboini Sarboini, Saiful Amri, Kasmaniar Kasmaniar · Vol. 11 No. 6 (2025): Desember 2025
- Pengaruh Rating dan Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Marketplace Shopee Geta Ambartiasari, Zulfan Yusuf, Kasmaniar, Sarboini, Saiful Amri · Vol. 11 No. 3 (2025): Juni 2025
- Pengaruh Pengembangan Sumber Daya Manusia Terhadap Kinerja Dosen dalam Meningkatkan Visi dan Misi Fakultas Ekonomi Universitas Serambi Mekkah Zulfan YUSUF, SARBOINI, Rika ARDIANA · Vol. 7 No. 2 (2021): JEMSI (JURNAL EKONOMI, MANAJEMEN, DAN AKUNTANSI)
- Analisis Faktor-Faktor yang Mempengaruhi Pengembangan Karir Personil Polri pada Satuan Kerja Biro Operasi Polda Aceh Yudhi YULIZAR, SARBOINI SARBOINI, MARIATI MARIATI · Vol. 6 No. 2 (2020): JEMSI (JURNAL EKONOMI, MANAJEMEN, DAN AKUNTANSI)
- Pengaruh Kinerja Perusahaan Terhadap Likuiditas Saham menggunakan Trading Turnover pada Garuda Indonesia AFRIANTI AFRIANTI, SARBOINI SARBOINI · Vol. 6 No. 1 (2020): JEMSI (JURNAL EKONOMI, MANAJEMEN, DAN AKUNTANSI)
Contrimetric