Pemasaran Digital : Manfaat Kekuatan Internet Untuk Menjangkau Pelanggan dan Meningkatkan Penjualan
DOI:
https://doi.org/10.35870/jemsi.v12i5.6936Keywords:
Digital Marketing, Customers, Sales, Brand Awareness, Customer LoyaltyAbstract
In the current digital era, the internet has evolved into a fundamental element of human life. This shift presents strategic prospects for businesses to expand their customer reach and accelerate sales performance through digital marketing initiatives. This study aims to examine the multifaceted advantages of digital marketing, with a specific focus on its efficacy in engaging target audiences and optimizing revenue growth. The research was conducted using a literature review methodology, synthesizing data from various authoritative sources, including scholarly journals and reputable online articles. The findings indicate that digital marketing offers significant benefits for enterprises, such as broader global reach, more precise audience targeting, cost-efficiency, and streamlined performance measurement. Consequently, it is concluded that digital marketing is a vital instrument for modern business success. Organizations seeking to thrive in the contemporary landscape must proactively integrate diverse digital platforms and innovative strategies to engage their target demographics more effectively.
Downloads
References
Dessy, A. (2022). Strategi Bertahan Hotel Mersi Bukittinggi Di Masa Pandemi Covid-19 (Doctoral dissertation, UNIVERSITAS MUHAMMADIYAH SUMATERA BARAT).
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan digital marketing bagi usaha mikro, kecil dan menengah pada era masyarakat ekonomi ASEAN. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 1(2), 61-76.
Hasanuddin, A., Delia, E. A., Bahari, R., & Ruci, D. (2024). Strategi Pemasaran Digital Menggunakan Sistem Internet Endorsement Sebagai Upaya Dalam Meningkatkan Penjualan. AKTIVA: Journal Of Accountancy and Management, 2(1), 80-91.
Ibrahim, M. T., Danial, R. D. M., & Komariah, K. (2024). Analisis Kapabilitas Teknologi Informasi Dan Pemasaran Digital Terhadap Keunggulan Bersaing. PERFORMANCE: Jurnal Bisnis & Akuntansi, 14(2), 206-223. https://doi.org/10.24929/feb.v14i2.2673.
Ilntyskyi, D. (2023). DIGITAL COMMUNICATION MANAGEMENT IN BUSINESS STRATEGIES SUBJECT FEA (according to the materials of LLC" Union Group", Kyiv).
Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan digital marketing sebagai strategi pemasaran pada UKM dalam menghadapi era industri 4.0. Journal of Character Education Society, 3(3), 651-659. https://doi.org/10.31764/jces.v3i3.2799.
Mandura, E. (2023). Data-driven marketing for the e-commerce of brands (Master's thesis, Universidade NOVA de Lisboa (Portugal)).
Naimah, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan digital marketing sebagai strategi pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 119-130. https://doi.org/10.31961/impact.v2i2.844.
Nisa, A., & Misidawati, D. N. (2024). Pemanfaatan digital marketing dalam meningkatkan penjualan produk UMKM di Indonesia. Sahmiyya: Jurnal Ekonomi Dan Bisnis, 184-190.
Pradiani, T. (2017). Pengaruh sistem pemasaran digital marketing terhadap peningkatan volume penjualan hasil industri rumahan. Jurnal Ilmiah Bisnis Dan Ekonomi Asia, 11(2), 46-53. https://doi.org/10.32812/jibeka.v11i2.45.
Putri, J. (2024). Strategi pemasaran digital untuk meningkatkan penjualan UMKM di Indonesia. AL-IQTISHAD: Jurnal Perbankan Syariah dan Ekonomi Islam, 2(2), 45-59.
Rahmawati, M., Pratiwi, S. R., Wahyuni, R., Kartini, K., & Asas, I. (2024). UMKM cakap digital melalui penerapan e-commerce: Studi empiris di Kota Tarakan. Jurnal Alwatzikhoebillah: Kajian Islam, Pendidikan, Ekonomi, Humaniora, 10(2), 318-331.
Saputra, H. T., RifÃ, F. M., & Andrianto, B. A. (2023). Penerapan digital marketing sebagai strategi pemasaran guna meningkatkan daya saing UMKM. Journal of Economics, Management, Business, and Entrepreneurship, 1(1), 29-37.
Sentoso, A., Lady, L., Christini, J., Sandra, N., Clarissa, F., Tina, T., & Vivianti, W. (2023). Pengaplikasian alat pemasaran digital terhadap UMKM Nuruto. Jurnal Ilmu Manajemen Saburai (JIMS), 9(1), 67-74.
Sikki, N., Yuniarsih, Y., & Sundari, A. (2021). Strategi Pemasaran Digital Untuk Meningkatkan Penjualan El Nuby Arabic Shop. SENRIABDI, 360-371.
Soetiyani, A., Lukiyana, L., Ariandi, A., Kamaruddin, M. J., & Jundi, M. (2024). Sosialisasi: Manfaat E-commerce Untuk Meningkatkan Penjualan Pada UMKM Obat. Yumary: Jurnal Pengabdian Kepada Masyarakat, 5(1), 69-77.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Vanindy Audry Mu'afa, Salim Siregar
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
