Pengaruh Eksposur Sosial Media dan Fear Of Missing Out (FOMO) Terhadap Keputusan Pembelian Pada Two Days Coffe & Space Garut
DOI:
https://doi.org/10.35870/jemsi.v12i4.6516Keywords:
Purchase Decisions, Social Media Exposure, FOMO, Coffee Shop, Consumer BehaviorAbstract
This study aims to analyze the effect of social media exposure and Fear of Missing Out (FOMO) on purchase decisions at Two Days Coffee & Space Garut. The research employed a quantitative approach using a survey method by distributing questionnaires to 94 respondents. Data were analyzed using SPSS version 25 through validity, reliability, and multiple regression tests. The results indicate that social media exposure and FOMO have an influence on consumers’ purchase decisions. All research instruments were proven to be valid and reliable, indicating that they are appropriate for use in this study.
Downloads
References
Alfariz, R., & Widiastuti, H. (2021, January). The influence of media exposure, managerial ownership, and the Indonesia sustainability reporting award on corporate social responsibility (CSR) disclosure. In 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (pp. 259-266). Atlantis Press.
Anggraini, F. D. P., Aprianti, A., Setyawati, V. A. V., & Hartanto, A. A. (2022). Pembelajaran statistika menggunakan software SPSS untuk uji validitas dan reliabilitas. Jurnal basicedu, 6(4), 6491-6504.
Anisah, N., Wahidah, W., Wirdan, W., & Ditahardiyani, P. (2023). Pengaruh Media Sosial Dalam Mengubah Keinginan Pembelian Milenial Menjadi Keputusan Pembelian Pada Produk Hijau. Jurnal Pertanian Cemara, 20(2), 53-65. https://doi.org/10.24929/fp.v20i2.3037.
Huda, A. M. (2025). Pengaruh Instagram Reels terhadap Keputusan Pembelian Sepatu Fashion Thrift Studi pada Followers@ Castlehoops. The Commercium, 9(1), 106-113.
Irvansyah, M. F. (2023). PENGARUH TERPAAN PEMASARAN MEDIA SOSIAL PADA INSTAGRAM@ EKSPOSED. ID TERHADAP TINGKAT KUNJUNGAN DI EKSPOSED COFFEE & EATERY MAKASSAR= The Impact of Social Media Marketing Exposure@ eksposed. id on the Visit Rate at Café Eksposed Makassar (Doctoral dissertation, Universitas Hasanuddin).
Kriyantono, R., & Sos, S. (2014). Teknik praktis riset komunikasi. Prenada Media.
NABILAH, U. (2024). PENGARUH TERPAAN IKLAN PADA AKUN INSTAGRAM@ NUJUCOFFEE DAN PREFERENSI MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK NUJU DI BANDAR LAMPUNG.
Nesa, N., Irfan, M., Rio Ravi, M., & Abdul, A. (2025). FOMO Kudu Tobat, JOMO Bikin Selamat.
Rizki, M. A., & Pangestuti, E. (2017). Pengaruh terpaan media sosial Instagram terhadap citra destinasi dan dampaknya pada keputusan berkunjung (Survei pada pengunjung kampung warna warni jodipan, kota malang) (Doctoral dissertation, Brawijaya University).
Semara, I. M. T., & Ekasani, K. A. (2025). Pengaruh Exposure Media Sosial dan Electronic Word of Mouth terhadap Keputusan Berkunjung ke Kintamani (Studi pada akun Instagram@ explorekintamani). Jurnal Ilmiah Pariwisata dan Bisnis, 4(10), 2730-2739. https://doi.org/10.22334/paris.v4i11.1122.
Sos, F. S., & MM, M. (2023). Metode Penelitian Qualitatif Komunikasi (Teori dan Praktek). umsu press.
Wahida, N., Burhanuddin, B., Haeruddin, M. I. W., Musa, M. I., & Aslam, A. P. (2024). Pengaruh Fear Of Missing Out Dan Brand Trust Terhadap Keputusan Pembelian Produk The Originote:(Studi Pada Mahasiswa Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar). EBISMAN eBisnis Manajemen, 2(1), 30-43. https://doi.org/10.59603/ebisman.v2i1.331.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Hilman Rismanto, Ahmad Salman Sya’ban, Rido Muhamad Robani, Fatih Ulayya, Nauval Putra Ridha Rabbani
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
