Published: 2025-06-01

Pengaruh Suasana Cafe, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Shan’s Juice Cafe di Karawang

DOI: 10.35870/jemsi.v11i3.4202

Salsa Regita Ramadhan, Puji Isyanto, Neni Sumarni
  • Salsa Regita Ramadhan: Universitas Buana Perjuangan Karawang ROR
  • Puji Isyanto: Universitas Buana Perjuangan Karawang ROR
  • Neni Sumarni: Universitas Buana Perjuangan Karawang ROR
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Abstract

This study aims to see the effect of cafe atmosphere, service quality and location both partially and simultaneously on customer satisfaction at Shan's Juice Café in Karawang. This type of research uses a quantitative approach where the research population is Shan's Juice Café customers with a sample of 100 respondents obtained using non-probability sampling techniques. Data collection methods use questionnaires and direct reviews. The method for data analysis applied is multiple linear regression and SPSS version 27.0 instruments. The results of this study indicate that cafe atmosphere, service quality and location partially and simultaneously have a positive and significant effect on customer satisfaction at Shan's Juice Café in Karawang.

Keywords

Cafe Atmosphere; Service Quality; Location; Customer Satisfaction

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How to Cite

Ramadhan, S. R., Isyanto, P., & Sumarni, N. (2025). Pengaruh Suasana Cafe, Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Shan’s Juice Cafe di Karawang. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(3), 1794-1803. https://doi.org/10.35870/jemsi.v11i3.4202
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 3 (2025)

  • Section: Articles

  • Published: 2025-06-01

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Author Biographies
Salsa Regita Ramadhan, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program Studi Management, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.

Puji Isyanto, Universitas Buana Perjuangan Karawang
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Program Studi Management, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.

Neni Sumarni, Universitas Buana Perjuangan Karawang
Google Scholar ResearchGate ORCID

Program Studi Management, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.

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