Published: 2025-06-01
Pengaruh Social Influence dan Facilitating Conditions Terhadap Behavioral Intention Pengguna e-wallet
DOI: 10.35870/jemsi.v11i3.4174
Betha Triana, Ujang Suherman, Rengga Madya Pranata
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Betha Triana:
Universitas Buana Perjuangan Karawang
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Ujang Suherman:
Universitas Buana Perjuangan Karawang
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Rengga Madya Pranata:
Universitas Buana Perjuangan Karawang
Abstract
This study aims to examine the effect of social influence and facilitating conditions on behavioral intention in using electronic wallets (e-wallets) among students of the Karawang Buana Perjuangan University Management Study Program, both partially and simultaneously. The research sample consisted of 80 respondents selected using purposive sampling technique based on the Slovin formula. Data were collected through a questionnaire instrument with a semantic differential measurement scale. Before further analysis, the research instrument was tested for validity and reliability to ensure the accuracy and consistency of the data. The analysis technique used was multiple linear regression.The results showed that the variables of social Influence and facilitating conditions had a significant effect on behavioral intention in using e-wallets, both individually and simultaneously. This finding indicates that the greater the social Influence and the better the supporting conditions, the higher the intention of students to use e-wallets. The two independent variables together are able to explain 46.1% of the variability in behavioral intention, which indicates that there are other factors outside this model that also influence students' intention to use e-wallets.
Keywords
Social Influence; Supportive Conditions; Behavioral Intention; Electronic Wallet; UBP Karawang Students
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 3 (2025)
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Section: Articles
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Published: 2025-06-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i3.4174
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Betha Triana, Universitas Buana Perjuangan Karawang
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.
Ujang Suherman, Universitas Buana Perjuangan Karawang
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.
Rengga Madya Pranata, Universitas Buana Perjuangan Karawang
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Buana Perjuangan Karawang.
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