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Keywords: "Loyalty"

Exploring Key Determinants of Customer Satisfaction and Loyalty: Strategies for Business Sustainability in the Modern Era

Authors: Nany Budi Hardjayanti, Amirah Andika Rifdayanti , Satrya Bayu irawan

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Nany Budi Hardjayanti: Universitas Nani Bili Nusantara Sorong
Amirah Andika Rifdayanti : Raden Fatah State Islamic University Palembang
Satrya Bayu irawan: Universitas Nani Bili Nusantara Sorong
Pages: 107-115
DOI:  10.35870/ijmsit.v5i1.3781
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Optimizing Digital Marketing and Service Quality to Strengthen Customer Loyalty in Rural Banks’ Digital Transformation Era

Authors: Nursamawi, Lucky Hikmat Maulana, Bramastyo Bontas Prastowo

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Nursamawi: Universitas Ibn Khaldun
Lucky Hikmat Maulana: Universitas Ibn Khaldun
Bramastyo Bontas Prastowo: Universitas Ibn Khaldun
Pages: 1163-1171
DOI:  10.35870/ijmsit.v6i2.7502
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The Effect of Social Media and Service Quality on Patient Loyalty with Satisfaction as Mediation at Mojosongo Clinic 1

Authors: Rahmad Setia Budi, Edy Purwo Saputro, Yusuf Alam R

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Rahmad Setia Budi: Universitas Muhammadiyah Surakarta
Edy Purwo Saputro: Universitas Muhammadiyah Surakarta
Yusuf Alam R: Universitas Muhammadiyah Surakarta
Pages: 293-302
DOI:  10.35870/ijmsit.v3i2.1874
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The Effect of Advertising and Consumer Satisfaction on Consumer Loyalty to Pepsodent Products in Banda Aceh City

Authors: Zulfan Yusuf, Sarboini Sarboini, Mariati Mariati, Saiful Amri, Syamsul Rizal

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Zulfan Yusuf: Universitas Serambi Mekkah
Sarboini Sarboini: Universitas Serambi Mekkah
Mariati Mariati: Universitas Serambi Mekkah
Saiful Amri: Universitas Serambi Mekkah
Syamsul Rizal: AKUBANK Nusantara
Pages: 36 - 44
DOI:  10.35870/ijmsit.v1i2.441
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Application of The Technology Acceptance Model in Measuring Customer Satisfaction and Loyalty

Authors: Muh Tasrif, Anton Agus Setiawan, Edy Purwo Saputro, Kussudyarsana

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Muh Tasrif: Muhammadiyah University of Surakarta
Anton Agus Setiawan: Muhammadiyah University of Surakarta
Edy Purwo Saputro: Muhammadiyah University of Surakarta
Kussudyarsana: Muhammadiyah University of Surakarta
Pages: 84-92
DOI:  10.35870/ijmsit.v3i1.1049
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Digital Patient Engagement through WhatsApp and Patient Loyalty: A Qualitative Case Study in Private Medical Practices in West Bandung, Indonesia

Authors: Yulbrin Manurung, Ratnawati Prayogi, Auderey G. D. Tangkudung

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Yulbrin Manurung: Institut Bisnis dan Multimedia asmi
Ratnawati Prayogi: Institut Bisnis dan Multimedia asmi
Auderey G. D. Tangkudung: Institut Bisnis dan Multimedia asmi
Pages: 745-755
DOI:  10.35870/ijmsit.v6i1.6793
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The Impact of Online Interaction on User Loyalty in Social Commerce through the Mediation of Shopping Value

Authors: Indra Akbar, Sofyan, Ismail

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Indra Akbar: Politeknik Kutaraja
Sofyan: STMIK Indonesia Banda Aceh
Ismail: STMIK Indonesia Banda Aceh
Pages: 1057-1065
DOI:  10.35870/ijmsit.v6i2.7182
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The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City

Authors: M. Ahlun Nizar, Sri Rahayu, Zaleha Trihandayani

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M. Ahlun Nizar: Universitas Muhammadiyah Palembang
Sri Rahayu: Universitas Muhammadiyah Palembang
Zaleha Trihandayani: Universitas Muhammadiyah Palembang
Pages: 90-96
DOI:  10.35870/ijmsit.v5i1.3559
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The Impact of Social Media Marketing on Brand Loyalty: The Role of Brand Trust and Brand Equity as Mediating Variables

Authors: Sutomo, Sumardi, Lesna Purnawan, Unes Juhaeni

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Sutomo: Universitas Tangerang Raya
Sumardi: Universitas Tangerang Raya
Lesna Purnawan: Universitas Tangerang Raya
Unes Juhaeni: Universitas Tangerang Raya
Pages: 386-395
DOI:  10.35870/ijmsit.v5i2.5651
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Analysis of Customer Experience and Customer Satisfaction on Repurchase Intention with Customer Loyalty as a Mediation Variable at Cafe Dokobox Mamuju

Authors: Rezki Wardani, Wiyadi , Soepatini, M. Nasir

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Rezki Wardani: Universitas Muhammadiyah Surakarta
Wiyadi : Universitas Muhammadiyah Surakarta
Soepatini: Universitas Muhammadiyah Surakarta
M. Nasir: Universitas Muhammadiyah Surakarta
Pages: 321-325
DOI:  10.35870/ijmsit.v4i2.2908
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The Effect of Islamic Service Quality on Customer Satisfaction and Loyalty in Islamic Banks in Indonesia

Authors: Anjelisa, Indah Fatmawati, Nuryakin

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Anjelisa: Muhammadiyah University Yogyakarta
Indah Fatmawati: Muhammadiyah University Yogyakarta
Nuryakin: Muhammadiyah University Yogyakarta
Pages: 70-74
DOI:  10.35870/ijmsit.v3i1.1041
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The Influence of Service Quality, Brand Image, and Customer Satisfaction on Customer Loyalty of Bekam Therapy Center Jember

Authors: Deddy Dwi Purnomo, Anindya Restu Permana, Dedy Irawan, Nurul Qomariah

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Deddy Dwi Purnomo: Universitas Muhammadiyah Jember
Anindya Restu Permana: Universitas Muhammadiyah Jember
Dedy Irawan: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 157-164
DOI:  10.35870/ijmsit.v3i2.1309
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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The Influence of Quality of Service and Customer Satisfaction With Customer Loyalty at PT. Bank Shinhan Indonesia Bandung Cihampelas Branch

Authors: Wala Erpurini

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Wala Erpurini: Universitas Pasundan Bandung
Pages: 1-8
DOI:  10.35870/ijmsit.v1i1.227
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Unravelling Determinant Factors That Drive The Effectiveness of Compensation Practice (Qualitative Study at Banaran 9 Resto Coffee and Tea)

Authors: Mirzam Heryadarma, Handrio Adhi Pradana, Fereshti Nurdiana Dihan

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Mirzam Heryadarma: Islamic University of Indonesia
Handrio Adhi Pradana: Islamic University of Indonesia
Fereshti Nurdiana Dihan: Islamic University of Indonesia
Pages: 195-204
DOI:  10.35870/ijmsit.v3i2.1439
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The Mediating Role of Consumer Trust in the Influence of Marketing Mix on Consumer Decisions to Stay at Bebek Cottage Sanur

Authors: Putu Ayu Nadya Pradnyagita

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Putu Ayu Nadya Pradnyagita: Institut Pariwisata Dan Bisnis Internasional
Pages: 396-410
DOI:  10.35870/ijmsit.v4i2.3140
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Competence as a Mediator of Technical Training and Human Resource Development on the Commitment of Palembang MSME Entrepreneurs

Authors: Devi Aprilia Karisma, Afriyadi Cahyadi, Zunaidah

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Devi Aprilia Karisma: Universitas Sriwijaya
Afriyadi Cahyadi: Universitas Sriwijaya
Zunaidah: Universitas Sriwijaya
Pages: 1030-1041
DOI:  10.35870/ijmsit.v6i1.7525
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The Effect of Employee Engagement Dimensions on Organizational Commitment in Small and Medium Enterprises in Indonesia

Authors: Yanti Mayasari Ginting, Paulus Perey Untajana, Anthoneta Kopong

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Yanti Mayasari Ginting: Universitas Riau
Paulus Perey Untajana: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Anthoneta Kopong: Sekolah Tinggi Ilmu Ekonomi Bukit Zaitun Sorong
Pages: 850-858
DOI:  10.35870/ijmsit.v6i1.7160
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SLR Review of the Identification and Dynamics of Push, Pull, and Mooring Factors in Switching Intentions for the Adoption of Sustainable Products

Authors: Luki Sri Anggorowati, Ihwan Susila, Kussudyarsana

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Luki Sri Anggorowati: Universitas Muhammadiyah Surakarta
Ihwan Susila: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 698-712
DOI:  10.35870/ijmsit.v6i1.7069
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Mediation of Purchase Interest: The Influence of Price, Product Quality and Social Media Promotion on The Purchase Decision of AMDK in Bondowoso Regency

Authors: Rolis Wikarsono, Budi Santoso, Nurul Qomariah

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Rolis Wikarsono: Universitas Muhammadiyah Jember
Budi Santoso: Universitas Muhammadiyah Jember
Nurul Qomariah: Universitas Muhammadiyah Jember
Pages: 544-559
DOI:  10.35870/ijmsit.v6i1.7051
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Service Promotion Strategies in the Digital Economy Era: Leveraging Technology and Electronic Communications to Face Challenges and Seize Opportunities

Authors: Sinarwaty, Rachmiani

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Sinarwaty: Haluoleo University
Rachmiani: Univesritas Muhammadiyah Kolaka Utara
Pages: 438-446
DOI:  10.35870/ijmsit.v6i1.6952
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Implementation of Virtual Reality (VR) and Augmented Reality (AR) in Marketing and Service Development to Increase Customers in the Hospitality Sector

Authors: Ahmad Solihin, Siti Nur Azizah, Sutomo

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Ahmad Solihin: Universitas Primagraha
Siti Nur Azizah: Muhammadiyah University Purwokerto
Sutomo: Universitas Tangerang Raya
Pages: 450-458
DOI:  10.35870/ijmsit.v4i2.3200
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The Effect of Work Environment, Career Development, and Incentives on Employee Job Satisfaction at PT XYZ

Authors: Yulia Dwi Lestari, Mohamad Lutfi, Mochamad Rizal

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Yulia Dwi Lestari: Universitas Teknologi Muhammadiyah Jakarta
Mohamad Lutfi: Universitas Teknologi Muhammadiyah Jakarta
Mochamad Rizal: Universitas Teknologi Muhammadiyah Jakarta
Pages: 188-200
DOI:  10.35870/ijmsit.v6i1.6669
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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The Impact of Organizational Culture on Employee Retention and Performance in the Technology Industry: A Comparative Study

Authors: Agus Suherman, Nur Arminarahmah, Martini

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Agus Suherman: Universitas Islam Syekh-Yusuf
Nur Arminarahmah: Universitas Islam Kalimantan Muhammad Arsyad Albanjari
Martini: ITB Bina Sriwijaya Palembang
Pages: 516-526
DOI:  10.35870/ijmsit.v4i2.3405
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