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SLR Review of the Identification and Dynamics of Push, Pull, and Mooring Factors in Switching Intentions for the Adoption of Sustainable Products

  • Luki Sri Anggorowati1*
  • Ihwan Susila2
  • Kussudyarsana3
1,2,3 Muhammadiyah University of Surakarta image/svg+xml
* Corresponding Author: Luki Sri Anggorowati

Abstract

This study aims to explore the dynamics of switching intention in the adoption of sustainable products through an analysis of push, pull, and mooring factors. A bibliometric approach and Systematic Literature Review (SLR) analysis were used to identify and synthesize previous findings, with a focus on literature related to consumer behavior and sustainability. The results of the study indicate that switching intention is influenced by the complex interaction between various interrelated factors. Push factors such as dissatisfaction with conventional products and increasing environmental awareness are the main catalysts in driving consumer switching. On the other hand, pull factors such as innovation, green brand image, and functional benefits contribute to enhancing the appeal of sustainable products. However, mooring factors such as brand loyalty, perceived high prices, and limited access remain major challenges in this transition process. This study also reveals gaps in the literature, such as the lack of integration between the three factors and the limited scope of studies in local and regional contexts. Thus, this study contributes to enriching the literature on sustainable consumer behavior and offers practical implications for developing more effective marketing strategies.

Keywords

Switching Intention Sustainable Products Push Factors Pull Factors Mooring Factors

How to Cite

Citation Format
Anggorowati, L. S., Susila, I., & Kussudyarsana, K. (2026). SLR Review of the Identification and Dynamics of Push, Pull, and Mooring Factors in Switching Intentions for the Adoption of Sustainable Products. International Journal of Management Science and Information Technology, 6(1), 698-712. https://doi.org/10.35870/ijmsit.v6i1.7069

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Author Biographies

Luki Sri Anggorowati, Muhammadiyah University of Surakarta

Doctoral Study Program in Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Sukoharjo Regency, Central Java Province, Indonesia

Ihwan Susila, Muhammadiyah University of Surakarta

Doctoral Study Program in Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Sukoharjo Regency, Central Java Province, Indonesia

Kussudyarsana, Muhammadiyah University of Surakarta

Doctoral Study Program in Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, Sukoharjo Regency, Central Java Province, Indonesia

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Copyright (c) 2026 Luki Sri Anggorowati, Ihwan Susila, Kussudyarsana

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This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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