Published: 2023-10-10
The Effect of Service Quality and Price on Customer Satisfaction of Grabbike Online Transportation Services in Cimahi City
DOI: 10.35870/emt.v7i4.1641
Andri Asoka Sidantara Rosadi, Noni Zahwa Nur Istiqomah, Meisya Ayu Nurfadilah
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Andri Asoka Sidantara Rosadi:
Universitas Nasional Pasim
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Noni Zahwa Nur Istiqomah:
Universitas Nasional Pasim
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Meisya Ayu Nurfadilah:
Universitas Nasional Pasim
Abstract
The main thing that must be considered by the company to win the competition is to provide satisfaction to consumers through providing good service quality and competitive prices. This study aims to determine the effect of product quality and price on consumer satisfaction of GrabBike Online transportation in Cimahi City. The population in this study is GrabBike online transportation service users in Cimahi City with a sample of 97 people. Sampling is done by purposive sampling technique. The results of research through descriptive analysis show that the quality of service, price and customer satisfaction in the category is very good. The analysis technique used is linear regression analysis. Associative testing shows the effect of service quality affects customer satisfaction by 25.6%, the effect of price on consumer satisfaction by 41.5%. And the amount of influence of service quality and price on customer satisfaction is 67.1% while the remaining 32.9% is influenced by other variables that are not studied.
Keywords
Article Information
This article has been peer-reviewed and published in the Jurnal EMT KITA. The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 7 No. 4 (2023)
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Section: Articles
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Published: 2023-10-10
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/emt.v7i4.1641
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Andri Asoka Sidantara Rosadi, Universitas Nasional Pasim
Universitas Nasional PASIM, Bandung City, West Java Province, Indonesia
Noni Zahwa Nur Istiqomah, Universitas Nasional Pasim
Universitas Nasional PASIM, Bandung City, West Java Province, Indonesia
Meisya Ayu Nurfadilah, Universitas Nasional Pasim
Universitas Nasional PASIM, Bandung City, West Java Province, Indonesia
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