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Keywords: "promotions, customer loyalty, QRIS, service"

The Influence of Service Convenience and Promotional Strategies on Decisions to Transaction Using QRIS and Its Implications on Customer Loyalty

Authors: Dwi Setyo Aji, Zunan Setiawan, Dicky Jhon Anderson Butarbutar, M Huanza, Saida Zainurossalamia ZA

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Dwi Setyo Aji: Universitas Ahmad Dahlan
Zunan Setiawan: Universitas Ahmad Dahlan
Dicky Jhon Anderson Butarbutar: Bina Nusantara University
M Huanza: Sriwijaya University
Saida Zainurossalamia ZA: Mulawarman University
Pages: 1417-1422
DOI:  10.35870/jemsi.v9i4.1347
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