Published: 2023-08-01
The Influence of Service Convenience and Promotional Strategies on Decisions to Transaction Using QRIS and Its Implications on Customer Loyalty
DOI: 10.35870/jemsi.v9i4.1347
Dwi Setyo Aji, Zunan Setiawan, Dicky Jhon Anderson Butarbutar, M Huanza, Saida Zainurossalamia ZA
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Dwi Setyo Aji:
Universitas Ahmad Dahlan
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Zunan Setiawan:
Universitas Ahmad Dahlan
- Dicky Jhon Anderson Butarbutar: Bina Nusantara University
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M Huanza:
Sriwijaya University
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Saida Zainurossalamia ZA:
Mulawarman University
Abstract
The purpose of this study is to examine the impact of promotions and convenience of service on customer loyalty through the choice to transact using QRIS. This research is a quantitative investigation utilizing SPSS 26. The target population for this study consists of bank clients, with a sample size of 100. Data collection methods involve the use of a questionnaire. Based on the data analysis, it can be deduced that promotions and convenience of service have a noteworthy impact on transaction decisions using QRIS. Promotions and convenience of service significantly influence customer loyalty when utilizing QRIS. Transaction decisions do not significantly influence customer loyalty when using QRIS. Indirectly, promotions have a significant impact on customer loyalty through transaction decisions using QRIS. Indirectly, convenience of service has a significant impact on customer loyalty through transaction decisions using QRIS.
Keywords
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 9 No. 4 (2023)
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Section: Articles
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Published: 2023-08-01
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License: CC BY 4.0
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Copyright: © 2023 Authors
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DOI: 10.35870/jemsi.v9i4.1347
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