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Keywords: "behavioral intention"

The Analysis of Use of Paytren Payment System in Increasing Consumer Behavioral Intention

Authors: Idris Saleh, Fahrina Mustafa, Mohamad Trio Febriyantoro, Imman Yusuf Sitinjak, Amat Suroso

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Idris Saleh: Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary
Fahrina Mustafa: Hasanuddin University
Mohamad Trio Febriyantoro: Universitas Pembangunan Jaya
Imman Yusuf Sitinjak: Universitas Simalungun
Amat Suroso: STMIK Bani Saleh
Pages: 119-124
DOI:  10.35870/jemsi.v9i1.926
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Pengaruh Social Influence dan Facilitating Conditions Terhadap Behavioral Intention Pengguna e-wallet

Authors: Betha Triana, Ujang Suherman, Rengga Madya Pranata

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Betha Triana: Universitas Buana Perjuangan Karawang
Ujang Suherman: Universitas Buana Perjuangan Karawang
Rengga Madya Pranata: Universitas Buana Perjuangan Karawang
Pages: 1611-1621
DOI:  10.35870/jemsi.v11i3.4174
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Peran Rekomendasi Berbasis AI Pada Iklan di Shopee dengan Pendekatan Theory of Planned Behavior

Authors: Joel Imanuel, Fitri Yutika

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Joel Imanuel: Institut Teknologi dan Bisnis Sabda Setia
Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 5992-6002
DOI:  10.35870/jemsi.v11i6.6055
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Analysis Of The Influence Of Behavioral Intention, Perceived Ease Of Use And Perceived Usefulness On Actual Usage Of Digital Wallet Customers

Authors: Bahtiar Efendi, Silvia Ekasari, Indra Sani , Esti Nur Wakhidah, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Indra Sani : ITB Asia Malang
Esti Nur Wakhidah: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Musran Munizu: Hasanuddin University
Pages: 209-214
DOI:  10.35870/jemsi.v10i1.1897
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In Influencers We Trust: How TikTok Content Shapes Gen Z’s Brand Awareness and Buying Intention

Authors: Jocelline Aarona Putricia, Dewi Mustikasari Immanuel

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Jocelline Aarona Putricia: Ciputra University
Dewi Mustikasari Immanuel: Ciputra University
Pages: 2297-2316
DOI:  10.35870/jemsi.v12i3.6464
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Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

Authors: Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

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Angwen Constantine: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Pages: 2349-2359
DOI:  10.35870/jemsi.v12i3.6399
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Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior

Authors: Noveri Maulana

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Noveri Maulana: Sekolah Tinggi Manajemen PPM
Pages: 1282-1293
DOI:  10.35870/jemsi.v12i2.6035
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