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Keywords: "Tiktok Live"

Dari Brosur Ke Tiktok Live: Kajian Literatur Transformasi Strategi Marketing Umkm di Era Digital

Authors: Rania Cundamanik Wisand, Arthanami Nauli Panggabean, Rahma Sugihartati, Dessy Harisanty, Dina Septiani

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Rania Cundamanik Wisand: Universitas Airlangga
Arthanami Nauli Panggabean: Universitas Airlangga
Rahma Sugihartati: Universitas Airlangga
Dessy Harisanty: Universitas Airlangga
Dina Septiani: Universitas Airlangga
Pages: 1837-1843
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DOI:  10.35870/jemsi.v12i2.6499
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
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DOI:  10.35870/jemsi.v10i1.2018
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Pengaruh Potongan Harga, Live Streaming, dan Online Customer Review terhadap Minat Beli Konsumen pada Aplikasi TiktokShop

Authors: Mahesa Mei Riandi, Siti Sarah

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Mahesa Mei Riandi: Universitas Indonesia Membangun (INABA)
Siti Sarah: Universitas Indonesia Membangun (INABA)
Pages: 2101-2109
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DOI:  10.35870/jemsi.v10i3.2528
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