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Keywords: "Negative E-WOM"

Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

Authors: Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

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Angwen Constantine: Universitas Tanjungpura Pontianak
Barkah Barkah: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Wenny Pebrianti: Universitas Tanjungpura Pontianak
Pages: 2349-2359
DOI:  10.35870/jemsi.v12i3.6399
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Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

Authors: Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

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Al Mahfud Saputra: Universitas Almuslim
Fakhrurrazi: Universitas Jabal Ghafur
Mukhdasir: STIES Serambi Mekkah
Pages: 1076-1088
DOI:  10.35870/jemsi.v11i2.3977
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Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

Authors: Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

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Regina Rosita: Universitas Tanjungpura Pontianak
Heriyadi Heriyadi: Universitas Tanjungpura Pontianak
Bintoro Bagus Purmono: Universitas Tanjungpura Pontianak
Juniwati Juniwati: Universitas Tanjungpura Pontianak
Ahmadi Ahmadi: Universitas Tanjungpura Pontianak
Pages: 2593-2604
DOI:  10.35870/jemsi.v12i3.6491
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Analyzing Fit Mediation in The Tourism Marketing Strategy: The Influence of Risk Perception Toward Tourist Behavior

Authors: Noveri Maulana

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Noveri Maulana: Sekolah Tinggi Manajemen PPM
Pages: 1282-1293
DOI:  10.35870/jemsi.v12i2.6035
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