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Keywords: "Marketing Communication Strategy"

Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya

Authors: Jeffry Nugraha, Sudianto Sudianto

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Jeffry Nugraha: Universitas Bakti Tunas Husada
Sudianto Sudianto: Universitas Bakti Tunas Husada
Pages: 3301-3308
DOI:  10.35870/jemsi.v11i5.4508
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Strategi Komunikasi Pemasaran dalam Meningkatkan Klien Event Organizer CV Ritme Ajib Jember

Authors: Bayu Andrianto, Amin Silalahi, Nugroho Edie Santoso

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Bayu Andrianto: Universitas PGRI ARGOPURO Jember
Amin Silalahi: Universitas PGRI ARGOPURO Jember
Nugroho Edie Santoso: Universitas PGRI ARGOPURO Jember
Pages: 5582-5593
DOI:  10.35870/jemsi.v11i6.5303
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
DOI:  10.35870/jemsi.v9i3.1196
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The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
DOI:  10.35870/jemsi.v9i1.892
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Strategi Komunikasi Pemasaran Dalam Mempromosikan Batik Putri Sanggabuana Karawang Sebagai Identitas Budaya Lokal

Authors: Devi Pitrianingsih, Puji Isyanto, Neni Sumarni

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Devi Pitrianingsih: Universitas Buana Perjuangan Karawang
Puji Isyanto: Universitas Buana Perjuangan Karawang
Neni Sumarni: Universitas Buana Perjuangan Karawang
Pages: 1765-1772
DOI:  10.35870/jemsi.v11i3.4195
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Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta

Authors: W.M. Rhomas Nabbaro AS, Albari Albari

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W.M. Rhomas Nabbaro AS: Universitas Islam Indonesia
Albari Albari: Universitas Islam Indonesia
Pages: 1001-1011
DOI:  10.35870/jemsi.v12i1.5729
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Memaksimalkan Dampak Media Sosial dalam Pemasaran Digital: Strategi Instagram yang Efektif untuk Merek

Authors: Fadali Rahman, Achmad Tzauri, Khoiruddin, Ferry Pradana

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Fadali Rahman: Universitas Madura
Achmad Tzauri: Universitas Madura
Khoiruddin: Universitas Madura
Ferry Pradana: Universitas Madura
Pages: 1904-1911
DOI:  10.35870/jemsi.v11i3.4233
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Pengaruh Strategi Marketing Personal Selling Terhadap Produktivitas Kinerja Karyawan BPR Syariah Dinar Ashri KC. Terara

Authors: Yunita Laela Habibah, Marjan Marjan, Susanti Susanti

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Yunita Laela Habibah: Institut Agama Islam Hamzanwadi Pancor
Marjan Marjan: Institut Agama Islam Hamzanwadi Pancor
Susanti Susanti: Institut Agama Islam Hamzanwadi Pancor
Pages: 386-398
DOI:  10.35870/jemsi.v12i1.5750
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Membangun Hubungan Kepercayaan dengan Leads: Peran Interaksi Personal dalam Keberhasilan Pemasaran Produk Perbankan (Studi pada PT. KB Bukopin Cabang Jember)

Authors: Arya Dhimas Saputra

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Arya Dhimas Saputra: Universitas PGRI Argopuro Jember
Pages: 146-158
DOI:  10.35870/jemsi.v12i1.5671
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Analisis Strategi Optimalisi Market Share Pada Produk Pembiayaan Mudharabah (Studi Kasus BMT Maslahah Cabang Besuk Agung)

Authors: Wardah Toyyibah, Nuntufa, Norhayati

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Wardah Toyyibah: Universitas Islam Zainul Hasan Genggong
Nuntufa: Universitas Islam Zainul Hasan Genggong
Norhayati: Universitas Islam Zainul Hasan Genggong
Pages: 1535-1543
DOI:  10.35870/jemsi.v11i3.4148
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Analysis Of The Influence Of Product Quality, Lifestyle And Promotional Strategy On The Decision To Purchase Samsung Smartphone Products

Authors: Khoirul Anwar, Bord Nandre Aprila, Ngurah Pandji Mertha Agung Durya, Ajeng Andriani Hapsari, Vivid Violin

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Khoirul Anwar: Institut Teknologi dan Bisnis Yadika Pasuruan
Bord Nandre Aprila: IBT Pelita Indonesia
Ngurah Pandji Mertha Agung Durya: UDINUS Semarang
Ajeng Andriani Hapsari: Universitas Pradita
Vivid Violin: Politeknik Maritim AMI Makassar
Pages: 2377-2382
DOI:  10.35870/jemsi.v9i6.1637
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