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Keywords: "Green Product"

Pengaruh Green Product, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Produk Stein Cookware di Official Store Tokopedia)

Authors: Oktaviani Maesaputri, Siti Sarah

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Oktaviani Maesaputri: Universitas Indonesia Membangun
Siti Sarah: Universitas Indonesia Membangun
Pages: 4924-4937
DOI:  10.35870/jemsi.v11i5.5209
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Pengaruh Inovasi Produk dan Green Marketing Terhadap Minat Beli Konsumen (Studi Kasus Eiger Ecosaivior 45 WS Carrier)

Authors: Mochammad Ichsan Ginanjar, Muhammad Syahrul Solehudin, Ferdy Juniarsyah, Lena Susi Susanti, Girvin Fauzan Andriawan

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Mochammad Ichsan Ginanjar: Universitas Garut
Muhammad Syahrul Solehudin: Universitas Garut
Ferdy Juniarsyah: Universitas Garut
Lena Susi Susanti: Universitas Garut
Girvin Fauzan Andriawan: Universitas Garut
Pages: 2713-2721
DOI:  10.35870/jemsi.v12i3.6419
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The Mediating Role of Purchase Intention on Green Skincare Purchase Behavior

Authors: Aisyah Rara Fauzia, Fredianaika Istanti

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Aisyah Rara Fauzia: Universitas Negeri Semarang
Fredianaika Istanti: Universitas Negeri Semarang
Pages: 3058-3070
DOI:  10.35870/jemsi.v12i3.6795
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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik

Authors: Geta Ambartiasari, Hazful Maizi, Chairuni AR

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Geta Ambartiasari: Universitas Serambi Mekkah
Hazful Maizi: Universitas Syiah Kuala
Chairuni AR: Universitas Serambi Mekkah
Pages: 1635-1652
DOI:  10.35870/jemsi.v12i2.5812
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