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• Pengaruh Celebrity Endorsement dan Electronic Word Of Mouth (E-WOM) Terhadap Niat Beli Melalui Brand Image Pada Produk Sunscreen Azarine

  Violina Ananda Asyifa Rahmadina, Mochamad Rizal Yulianto, Mas Oetarjo

  2229-2244

  2025-08-01

• Pengaruh Digital Marketing, Electronic Word Of Mouth, dan Customer Satisfaction Terhadap Keputusan Pembelian Jasa Nail Art Pada D’Nails & Lash Studio di Kota Batam

  Elaine Elaine, Alice Erni Husein

  1393-1403

  2026-04-01

• Fear Of Use: Electronic Word Of Mouth Effects On Purchase Intention Through Perceived Risk And Attitude Toward Menstrual Cup

  Regina Rosita, Heriyadi Heriyadi, Bintoro Bagus Purmono, Juniwati Juniwati, Ahmadi Ahmadi

  2593-2604

  2026-06-01

• Analisis Electronic Word Of Mouth, Online Customer Review dan Fear Of Missing Out Terhadap Keputusan Pembelian pada produk Skincare The Originote Di Marketplace Tiktokshop Melalui Tiktok

  Nadia Nur Rahmawati, Lilik Indayani, Satrio Sudarso

  2421-2429

  2026-06-01

• Dampak Citra TikTok Shop dan E-WOM terhadap Perilaku Belanja Online Gen-Z

  Al Mahfud Saputra, Fakhrurrazi, Mukhdasir

  1076-1088

  2025-04-12

• Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

  Febriani Utami, Dadan Abdul Aziz Mubarok

  2815-2826

  2025-08-01

• Content Marketing, e-WOM, dan Brand Image Pengaruhnya terhadap Minat Beli Tucicakes

  Gusti Ayu Putu Rani Lokahita, I Ketut Selamet, I Putu Iwan Pramana Putra

  2788-2795

  2026-06-01

• Pengaruh Online Customer Review, E-Wom, dan Kepercayaan Terhadap Minat Beli Cetaphil Gentle Skin Cleanser di Kota Batam

  Michael Ovin, Suhardi Suhardi

  1745-1757

  2026-04-01

• Pengaruh Consumer Animosity dan Negative E-Wom Terhadap Purchase Intention: Peran Mediasi Brand Image Pada KFC Indonesia

  Angwen Constantine, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi, Wenny Pebrianti

  2349-2359

  2026-06-01

• The Effect of E-WOM, Trust, and Website Quality on Consumers Purchase Intention at The Spa Secret in Batam City

  Stephanie Stephanie, Inda Sukati

  1826-1836

  2026-04-01

• Pengaruh Citra Merek, Persepsi Kualitas dan e-Wom Terhadap Minat Beli Produk Sunscreen Azarine Pada Gen Z

  Tasya Fatmawati Arifin, Rizky Eka Febriansah, Misti Hariasih

  498-512

  2026-02-01