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Keywords: "Digital Brand Loyalty"

Peran Brand Awareness Dalam Memediasi Pengaruh Strategi Digital Marketing Terhadap Loyalitas Pelanggan Pada Usaha Joglo Abah

Authors: Umi Sobariyah, Rohimat Nurhasan, Hilman Rismanto

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Umi Sobariyah: Universitas Garut
Rohimat Nurhasan: Universitas Garut
Hilman Rismanto: Universitas Garut
Pages: 1491-1501
DOI:  10.35870/jemsi.v12i2.6220
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Analysis of the Influence of Social Media Engagement, Personalization Quality, and Service Quality on Digital Brand Loyalty of Online Retail Customers

Authors: Rio Haribowo, Sukma Irdiana, Ida Ayu Trisna Wijayanthi, Sofia Maulida, Imam Jayanto, Fahrina Mustafa

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Rio Haribowo: Universitas Mulawarman
Sukma Irdiana: Institut Teknologi dan Bisnis Widya Gama Lumajang
Ida Ayu Trisna Wijayanthi: STIMI Handayani
Sofia Maulida: STIE Tri Bhakti
Imam Jayanto: Universitas Sam Ratulangi
Fahrina Mustafa: Universitas Hasanuddin
Pages: 1716-1722
DOI:  10.35870/jemsi.v12i2.6303
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Analysis Of The Influence Of Brand Association, Experiental Marketing And Brand Trust On Consumer Loyalty For National Digital Game Products

Authors: Bahtiar Efendi, Zunan Setiawan, Lalang Saksono, Silvia Ekasari, Musran Munizu

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Bahtiar Efendi: Universitas Sains Al-Qur'an
Zunan Setiawan: Universitas Ahmad Dahlan
Lalang Saksono: Universitas Islam Djakarta
Silvia Ekasari: STIE Manajemen Bisnis Indonesia
Musran Munizu: Hasanuddin University
Pages: 2653-2658
DOI:  10.35870/jemsi.v9i6.1710
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Analisis Strategi Pemasaran Digital Layanan Indibiz dalam Menjangkau Usaha Kecil dan Menengah di Kota Yogyakarta

Authors: W.M. Rhomas Nabbaro AS, Albari Albari

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W.M. Rhomas Nabbaro AS: Universitas Islam Indonesia
Albari Albari: Universitas Islam Indonesia
Pages: 1001-1011
DOI:  10.35870/jemsi.v12i1.5729
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Pengaruh E-Service Quality, Kualitas Layanan Logistik, Kesadaran Merek, Kepercayaan, dan Kepuasan terhadap Loyalitas Pelanggan pada Aplikasi Shopee (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto)

Authors: Fadila Saputri, Dian Widyaningtyas, Akhmad Darmawan, M. Agung Miftahuddin

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Fadila Saputri: Universitas Muhammadiyah Purwokerto
Dian Widyaningtyas: Universitas Muhammadiyah Purwokerto
Akhmad Darmawan: Universitas Muhammadiyah Purwokerto
M. Agung Miftahuddin: Universitas Muhammadiyah Purwokerto
Pages: 1672-1688
DOI:  10.35870/jemsi.v12i2.6285
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Analisis Strategi Penerapan Customer Relationship Management Dalam Meningkatkan Kepuasan Pelanggan di Adorable Projects Cimahi

Authors: Rati Kamelia Ismiati, Wardana Wardana

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Rati Kamelia Ismiati: Universitas Teknologi Digital
Wardana Wardana: Universitas Teknologi Digital
Pages: 5499-5508
DOI:  10.35870/jemsi.v11i6.5196
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