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Keywords: "Consumers and Purchase Interest"

The Role of Promotion Strategy and Product Price on Purchase Intention of Indihome

Authors: Femmy Effendy, Reza Yonatan Hanata, Leo Nardo Setia Budi, Dhiraj Kelly Sawlani, Merrysa Christina

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Femmy Effendy: STMIK Rosma Karawang
Reza Yonatan Hanata: STIE Harapan Bangsa
Leo Nardo Setia Budi: STIE Harapan Bangsa
Dhiraj Kelly Sawlani: STIE Harapan Bangsa
Merrysa Christina: STIE Harapan Bangsa
Pages: 106-111
DOI:  10.35870/jemsi.v9i1.892
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Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Secara Offline

Authors: Marlina Marlina, Fitriliana Fitriliana, Juwita Juwita, Putri Mauliza, Filia Hanum

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Marlina Marlina: Universitas Serambi Mekkah
Fitriliana Fitriliana: Universitas Serambi Mekkah
Juwita Juwita: Universitas Serambi Mekkah
Putri Mauliza: Universitas Serambi Mekkah
Filia Hanum: Universitas Serambi Mekkah
Pages: 3325-3331
DOI:  10.35870/jemsi.v12i4.7144
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Kebijakan Jarak Lokasi Ritel Modern Dengan Pasar Tradisional dan Pengaruhnya Terhadap Minat Beli Masyarakat (Studi Ritel Modern Kelurahan Salassa dengan Pasar Tradisional Sabbang)

Authors: Lili Fahriani Salahuddin, Sapar Sapar, Muhamad Hadis Badewi

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Lili Fahriani Salahuddin: Universitas Muhammadiyah Palopo
Sapar Sapar: Universitas Muhammadiyah Palopo
Muhamad Hadis Badewi: Universitas Muhammadiyah Palopo
Pages: 5349-5364
DOI:  10.35870/jemsi.v11i6.5147
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The Influence of Brand Image, Advertising Appeal, and Lifestyle on The Purchase Intention of Janji Jiwa Consumer

Authors: Valent Giodinna Lau, Wasiman Wasiman

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Valent Giodinna Lau: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1784-1793
DOI:  10.35870/jemsi.v12i2.6337
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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Pengaruh Brand Love Terhadap Purchase Decision Oreo pada Generasi Z di Kota Jayapura

Authors: Indra Eka Wardana Toii

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Indra Eka Wardana Toii: Universitas Cenderawasih
Pages: 2430-2439
DOI:  10.35870/jemsi.v12i3.7362
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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik

Authors: Geta Ambartiasari, Hazful Maizi, Chairuni AR

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Geta Ambartiasari: Universitas Serambi Mekkah
Hazful Maizi: Universitas Syiah Kuala
Chairuni AR: Universitas Serambi Mekkah
Pages: 1635-1652
DOI:  10.35870/jemsi.v12i2.5812
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Peran Facebook Marketplace dan Financing Convenience Terhadap Daya Beli Konsumen di Erafone Rembiga

Authors: I Gede Bagus Swardana, Dewi Kusumasanthi

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I Gede Bagus Swardana: Institut Agama Hindu Negeri Gde Pudja Mataram
Dewi Kusumasanthi: Institut Agama Hindu Negeri Gde Pudja Mataram
Pages: 857-864
DOI:  10.35870/jemsi.v12i1.6057
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Pengaruh  Promosi Elektronik dan Inovasi Produk Terhadap Keputusan Pembelian Pada Produk Mixue di Garut

Authors: Endah Ridanengsih, Risma Rahma Nisa, Sri Vinka Nabila, Refina Nazza Ilhami, Hilman Rismanto

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Endah Ridanengsih: Universitas Garut
Risma Rahma Nisa: Universitas Garut
Sri Vinka Nabila: Universitas Garut
Refina Nazza Ilhami: Universitas Garut
Hilman Rismanto: Universitas Garut
Pages: 2584-2592
DOI:  10.35870/jemsi.v12i3.6429
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Efektivitas Penjualan Direct Marketing Pada Live Streaming Dalam Upaya Meningkatan Penjualan (Studi Kasus Online Shop Brand Unikleen)

Authors: Aldy Santo Hegiarto, Vera Febrianty

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Aldy Santo Hegiarto: Universitas Teknologi Digital
Vera Febrianty: Universitas Teknologi Digital
Pages: 5113-5120
DOI:  10.35870/jemsi.v11i6.4881
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