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Keywords: "Consumer Perception"

Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
DOI:  10.35870/jemsi.v11i6.4825
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The Influence of Sharia Perception, Price, Location, Value Creation and Brand Trust on Loyalty of Modern Supermarket Customers

Authors: Yoesoep Edhie Rachmad, Endang Meilani, Muhammad Rizki, Moh Gifari Sono, Sari Fitri

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Yoesoep Edhie Rachmad: Universal Institute of Professional Management
Endang Meilani: Universitas Graha Karya Muara Bulian
Muhammad Rizki: Politeknik STIA LAN Jakarta
Moh Gifari Sono: Universitas Muhammadiyah Luwuk
Sari Fitri: STAIN Mandailing Natal
Pages: 577-581
DOI:  10.35870/jemsi.v9i3.1116
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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik

Authors: Geta Ambartiasari, Hazful Maizi, Chairuni AR

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Geta Ambartiasari: Universitas Serambi Mekkah
Hazful Maizi: Universitas Syiah Kuala
Chairuni AR: Universitas Serambi Mekkah
Pages: 1635-1652
DOI:  10.35870/jemsi.v12i2.5812
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Pengaruh Kualitas Produk, Harga, dan Loyalitas Konsumen Terhadap keputusan pembelian ulang Produk Apple (Studi pada Pengguna di DKI Jakarta)

Authors: Agnes Merianti Limbong, Dadan Abdul Aziz Mubarok

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Agnes Merianti Limbong: Universitas lndonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas lndonesia Membangun
Pages: 2914-2923
DOI:  10.35870/jemsi.v11i4.4633
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Analysis of The Influence of Brand Ambassador in Building Brand Image on The Purchase Decision of Samsung Smartphone Products Customers

Authors: Abdul Manap, Yusmita Hawari, Andriani Lubis, Zurlina Lubis, Asep Saepullah

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Abdul Manap: Universitas Jayabaya
Yusmita Hawari: Universitas Jayabaya
Andriani Lubis: Universitas Jayabaya
Zurlina Lubis: Universitas Jakarta Internasional
Asep Saepullah: Universitas Jayabaya
Pages: 2029-2034
DOI:  10.35870/jemsi.v9i5.1529
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Analysis Of The Influence Of Consumer Behavior, Product Attributes And Brand Image On Purchasing Decisions Of Pharmaceutical Industry Products Consumers

Authors: Frans Sudirjo, Luh Komang Candra Dewi, Elizabeth, Fahrina Mustafa, Sonny Santosa

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Luh Komang Candra Dewi: Universitas Triatma Mulya
Elizabeth: Universitas Budi Luhur
Fahrina Mustafa: Hasanuddin University
Sonny Santosa: Universitas Buddhi Dharma
Pages: 2432-2437
DOI:  10.35870/jemsi.v9i6.1648
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Sikap dan Niat Beli Kosmetik Halal : Systematic Literature Review 2015-2025

Authors: Risa Rahmawati

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Risa Rahmawati: Universitas Paramadina
Pages: 1303-1316
DOI:  10.35870/jemsi.v12i2.6144
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Persepsi Masyarakat Kota Padang Terhadap Peran Dewan Pengawas Syariah Dalam Mengawasi Pinjaman Online

Authors: Nadia Novita Sari, Rozalinda Rozalinda

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Nadia Novita Sari: Universitas Islam Negeri Imam Bonjol Padang
Rozalinda Rozalinda: Universitas Islam Negeri Imam Bonjol Padang
Pages: 587-599
DOI:  10.35870/jemsi.v12i1.5902
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Faktor-Faktor yang Berpengaruh terhadap Nilai Perusahaan dengan Return on Asset (ROA) sebagai Variabel Moderating (Studi Empiris pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2020-2024)

Authors: Reinka Ayu Imania Al Fatihah, Achmad Badjuri

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Reinka Ayu Imania Al Fatihah: Universitas Stikubank (UNISBANK)
Achmad Badjuri: Universitas Stikubank (UNISBANK)
Pages: 3362-3374
DOI:  10.35870/jemsi.v11i5.4668
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Pengaruh Harga, Brand Image, dan Electronic Word of Mouth (e-WOM) Terhadap Keputusan Pembelian Produk Skincare Korea: SKIN1004 di Tiktok Shop

Authors: Febriani Utami, Dadan Abdul Aziz Mubarok

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Febriani Utami: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2815-2826
DOI:  10.35870/jemsi.v11i4.4556
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Pengaruh Citra Merek dan Influencer Marketing Terhadap Keputusan Pembelian Pada Produk Glad2glow di Tiktok

Authors: Apsari Indriani Fatimah, Netti Nurlenawati, Dexi Triadinda

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Apsari Indriani Fatimah: Universitas Buana Perjuangan
Netti Nurlenawati: Universitas Buana Perjuangan
Dexi Triadinda: Universitas Buana Perjuangan
Pages: 1649-1658
DOI:  10.35870/jemsi.v11i3.4187
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