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Keywords: "Consumer Awareness"

Analysis of the Influence of Media Exposure and Consumer Awareness Level on McDonald's Purchase Decisions During the Boycott Movement in Pekanbaru

Authors: Pamela Aisya Feliatra, Lailan Tawila Berampu, Rendra Wasnury

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Pamela Aisya Feliatra: Universitas Riau
Lailan Tawila Berampu: Universitas Riau
Rendra Wasnury: Universitas Riau
Pages: 92-101
DOI:  10.35870/jemsi.v12i1.5604
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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Pengaruh Nilai Produk, Kesadaran Merek, Persepsi Harga, dan Green Marketing terhadap Minat Beli Konsumen Minyak Nilam Organik

Authors: Geta Ambartiasari, Hazful Maizi, Chairuni AR

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Geta Ambartiasari: Universitas Serambi Mekkah
Hazful Maizi: Universitas Syiah Kuala
Chairuni AR: Universitas Serambi Mekkah
Pages: 1635-1652
DOI:  10.35870/jemsi.v12i2.5812
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Pengaruh Brand Awareness dan Store Atmosphere Terhadap Keputusan Pembelian Brand First And Famous Kota Bandung

Authors: Yurni Fadhillah, Aldy Santo Hegiarto

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Yurni Fadhillah: Universitas Teknologi Digital Bandung
Aldy Santo Hegiarto: Universitas Teknologi Digital Bandung
Pages: 5121-5131
DOI:  10.35870/jemsi.v11i6.5087
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The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

Authors: Sukirman Sukirman, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan Wibowo, Umi Setyorini

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Sukirman Sukirman: Universitas 17 Agustus 1945 Samarinda
Yunidyawati Azlina: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Teguh Setiawan Wibowo: STIE Mahardhika
Umi Setyorini: ITB YDK Bangil
Pages: 792-797
DOI:  10.35870/jemsi.v9i3.1196
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Pengaruh Influencer marketing, Scarcity Marketing, dan Brand Awareness Terhadap Purchase intention pada Brand Rucas (Studi Pada Pengguna Instagram)

Authors: Linda Mulyati, Dadan Abdul Aziz Mubarok

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Linda Mulyati: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Pages: 2768-2780
DOI:  10.35870/jemsi.v11i4.4531
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Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya

Authors: Jeffry Nugraha, Sudianto Sudianto

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Jeffry Nugraha: Universitas Bakti Tunas Husada
Sudianto Sudianto: Universitas Bakti Tunas Husada
Pages: 3301-3308
DOI:  10.35870/jemsi.v11i5.4508
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Pengaruh E-Service Quality, Kualitas Layanan Logistik, Kesadaran Merek, Kepercayaan, dan Kepuasan terhadap Loyalitas Pelanggan pada Aplikasi Shopee (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto)

Authors: Fadila Saputri, Dian Widyaningtyas, Akhmad Darmawan, M. Agung Miftahuddin

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Fadila Saputri: Universitas Muhammadiyah Purwokerto
Dian Widyaningtyas: Universitas Muhammadiyah Purwokerto
Akhmad Darmawan: Universitas Muhammadiyah Purwokerto
M. Agung Miftahuddin: Universitas Muhammadiyah Purwokerto
Pages: 1672-1688
DOI:  10.35870/jemsi.v12i2.6285
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Sikap dan Niat Beli Kosmetik Halal : Systematic Literature Review 2015-2025

Authors: Risa Rahmawati

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Risa Rahmawati: Universitas Paramadina
Pages: 1303-1316
DOI:  10.35870/jemsi.v12i2.6144
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Pengaruh Flexing Terhadap Perilaku Mahasiswa Dalam Belanja Online Melalui Tiktok Dengan Aspek Prudential Sebagai Variabel Moderasi: Studi Kasus Mahasiswa IAI Hamzanwadi Pancor

Authors: Aulia Fitri, Zainul Hasan Quthbi, Yuyun Andriani

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Aulia Fitri: Institut Agama Islam Hamzanwadi Pancor
Zainul Hasan Quthbi: Institut Agama Islam Hamzanwadi Pancor
Yuyun Andriani: Institut Agama Islam Hamzanwadi Pancor
Pages: 221-234
DOI:  10.35870/jemsi.v12i1.5699
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Pengaruh Strategi Marketing Mix dan Reputasi Terhadap Keputusan Gen-Z Membuka Tabungan Di Bank Syariah (Studi Di Wilayah Kabupaten Jepara)

Authors: Wanda Chofifah Andriana, Wahidullah, Cahyaning Budi Utami

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Wanda Chofifah Andriana: Universitas Islam Nahdlatul Ulama Jepara
Wahidullah: Universitas Islam Nahdlatul Ulama Jepara
Cahyaning Budi Utami: Universitas Islam Nahdlatul Ulama Jepara
Pages: 2804-2814
DOI:  10.35870/jemsi.v11i4.4415
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