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Keywords: "Celebrity Endorser"

Pengaruh Celebrity Endorser, Kualitas Produk Dan Harga Terhadap Minat Beli Produk Garnier (Studi kasus pada mahasiswa Universitas Pelita Bangsa)

Authors: Silvi Aulia, Basar Maringan Hutauruk

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Silvi Aulia: Universitas Pelita Bangsa
Basar Maringan Hutauruk : Universitas Pelita Bangsa
Pages: 1182—1191
DOI:  10.35870/jemsi.v9i4.1242
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Pengaruh Celebrity Endorser, Kualitas Produk dan Label Halal Terhadap Purchase Intention Produk Skincare Scarlett

Authors: Baiq Nety Chairunnisa, Ali Akbar, Pinto Rukmi Handayani, Heru Suprapto

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Baiq Nety Chairunnisa: Universitas Kutai Kartanegara
Ali Akbar: Universitas Kutai Kartanegara
Pinto Rukmi Handayani: Universitas Kutai Kartanegara
Heru Suprapto: Universitas Kutai Kartanegara
Pages: 5399-5413
DOI:  10.35870/jemsi.v11i6.5078
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The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products

Authors: Taat Kuspriyono, Tengku Kespandiar, Helmi Ali, Hilarius Wandan, Wa Ode Nur Ainun

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Taat Kuspriyono: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittingi
Hilarius Wandan: Universitas Lelemuku Saumlaki
Wa Ode Nur Ainun: Universitas Dayanu Ikhsanuddin
Pages: 756-761
DOI:  10.35870/jemsi.v9i3.1166
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Analysis Of The Influence Of Store Atmosphere, Celebrity Endorsers And Pricing On Purchase Decisions Of American Fast Food Customers In Indonesia

Authors: Suparman, Zunan Setiawan, Salamatun Asakdiyah, Sarwo Eddy Wibowo, Eva Yuniarti Utami

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Suparman: Universitas Ahmad Dahlan
Zunan Setiawan: Universitas Ahmad Dahlan
Salamatun Asakdiyah: Universitas Ahmad Dahlan
Sarwo Eddy Wibowo: Politeknik Negeri Samarinda
Eva Yuniarti Utami: Sebelas Maret University
Pages: 2591-2597
DOI:  10.35870/jemsi.v9i6.1682
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The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products

Authors: Ratnawita Ratnawita, I Wayan Gede Antok Setiawan Jodi, Vivid Violin, Agus Nurofik, Dian Arlupi Utami

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Ratnawita Ratnawita: STIMA IMMI
I Wayan Gede Antok Setiawan Jodi: Universitas Mahasaraswati Denpasar
Vivid Violin: Politeknik Maritim AMI Makassar
Agus Nurofik: STIA Adabiah Padang
Dian Arlupi Utami: Universitas Negeri Surabaya
Pages: 2371-2376
DOI:  10.35870/jemsi.v9i6.1635
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