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Keywords: "Advertising"

Persepsi Konsumen “Kaku Food” Dalam Brand-Generated Content dan Consumer-Generated Advertising Terhadap Niat Pembelian

Authors: Annisa Paramaswary Aslam, Muh Al Fatah Arief Putra, Isma Azis Riu, Andi Aryani Hardiyanti, Khaidir Syahrul

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Annisa Paramaswary Aslam: Universitas Negeri Makassar
Muh Al Fatah Arief Putra: Universitas Negeri Makassar
Isma Azis Riu: Universitas Negeri Makassar
Andi Aryani Hardiyanti: Universitas Negeri Makassar
Khaidir Syahrul: Universitas Negeri Makassar
Pages: 5922-5934
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DOI:  10.35870/jemsi.v11i6.4825
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
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DOI:  10.35870/jemsi.v12i2.6341
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The Influence of Brand Image, Advertising Appeal, and Lifestyle on The Purchase Intention of Janji Jiwa Consumer

Authors: Valent Giodinna Lau, Wasiman Wasiman

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Valent Giodinna Lau: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1784-1793
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DOI:  10.35870/jemsi.v12i2.6337
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The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products

Authors: Taat Kuspriyono, Tengku Kespandiar, Helmi Ali, Hilarius Wandan, Wa Ode Nur Ainun

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Taat Kuspriyono: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittingi
Hilarius Wandan: Universitas Lelemuku Saumlaki
Wa Ode Nur Ainun: Universitas Dayanu Ikhsanuddin
Pages: 756-761
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DOI:  10.35870/jemsi.v9i3.1166
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The Influence Of Celebrity Endorser, Personal Selling And Pricing Strategy On Teenage Customers Response Toward Prepaid Card Products

Authors: Ratnawita Ratnawita, I Wayan Gede Antok Setiawan Jodi, Vivid Violin, Agus Nurofik, Dian Arlupi Utami

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Ratnawita Ratnawita: STIMA IMMI
I Wayan Gede Antok Setiawan Jodi: Universitas Mahasaraswati Denpasar
Vivid Violin: Politeknik Maritim AMI Makassar
Agus Nurofik: STIA Adabiah Padang
Dian Arlupi Utami: Universitas Negeri Surabaya
Pages: 2371-2376
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DOI:  10.35870/jemsi.v9i6.1635
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The Influence of Country of Origin, Advertising Campaign, and Brand Ambassador on Customers Purchase Intention in Digital Marketplace Official Site

Authors: Luh Komang Candra Dewi, Sherry Adelia, I Gede Anindya Perdana Putra, Helmi Ali, Musran Munizu

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Luh Komang Candra Dewi: Universitas Triatma Mulya
Sherry Adelia: Universitas Muhammadiyah
I Gede Anindya Perdana Putra: Universitas Triatma Mulya
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittinggi
Musran Munizu: Hasanuddin University
Pages: 1216-1220
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DOI:  10.35870/jemsi.v9i4.1274
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Menganalisi Daya Tarik Cafe Mbah Dharmo Ambarawa: Peran Harga, Promosi dan Kualitas Produk Dalam Keputusan Pembelian

Authors: Ari Saputra, Fajar Suryatama, M. Arif Rakhman

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Ari Saputra: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Fajar Suryatama: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
M. Arif Rakhman: Universitas Darul Ulum Islamic Center Sudirman Guppi (UNDARIS)
Pages: 1104-1113
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DOI:  10.35870/jemsi.v11i2.3980
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The Effect of Marketing Mix on Repurchase Intention of Hydroponic Farm Vegetable Products

Authors: Abdul Rasyid, Tri Eko Yudiandri, Muhamad Irpan Nurhab, Fioletta Papilaya, D. Yadi Heryadi

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Abdul Rasyid: State University of Gorontalo
Tri Eko Yudiandri: Stipram Yogyakarta
Muhamad Irpan Nurhab: Institut Agama Islam Negeri Metro
Fioletta Papilaya: University of Pattimura
D. Yadi Heryadi: Siliwangi University
Pages: 376-381
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DOI:  10.35870/jemsi.v9i2.1043
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Analisis Strategi Pemasaran Melalui Pendekatan Marketing Mix (Studi Kasus : Toko Ria Busana Cabang kota Cimahi)

Authors: Santi Susilawati, Indrajati Wibowo

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Santi Susilawati: Universitas Teknologi Digital
Indrajati Wibowo: Universitas Teknologi Digital
Pages: 1269-1276
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DOI:  10.35870/jemsi.v11i3.4074
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Strategi Pemasaran Digital Dalam Mengatasi Persaingan Bisnis

Authors: Arum Rakhmasari Octivaningsih, Riztrya Novedliani, Mohammad Muslimin, Hadiansyah Ma'sum, Ritna Wahyuni

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Arum Rakhmasari Octivaningsih: STIE IEU Yogyakarta
Riztrya Novedliani: Universitas Kebangsaan Republik Indonesia
Mohammad Muslimin: Universitas Islam Majapahit
Hadiansyah Ma'sum: Indonesia University of Education
Ritna Wahyuni: Indonesian Palm Oil Technology Institute
Pages: 1583-1590
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DOI:  10.35870/jemsi.v11i3.4157
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Analisis Komunikasi Pemasaran Dalam Meningkatkan Minat Berkunjung Pada Wisata Rumah Hantu Braga Bandung

Authors: Wardana, Siti Nurlatifah

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Wardana: Universitas Teknologi Digital
Siti Nurlatifah: Universitas Teknologi Digital
Pages: 2236-2243
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DOI:  10.35870/jemsi.v10i4.2565
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