Published: 2025-06-01

Strategi Pemasaran Digital Dalam Mengatasi Persaingan Bisnis

DOI: 10.35870/jemsi.v11i3.4157

Arum Rakhmasari Octivaningsih, Riztrya Novedliani, Mohammad Muslimin, Hadiansyah Ma'sum, Ritna Wahyuni
  • Arum Rakhmasari Octivaningsih: STIE IEU Yogyakarta
  • Riztrya Novedliani: Universitas Kebangsaan Republik Indonesia ROR
  • Mohammad Muslimin: Universitas Islam Majapahit ROR
  • Hadiansyah Ma'sum: Indonesia University of Education ROR
  • Ritna Wahyuni: Indonesian Palm Oil Technology Institute ROR
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Abstract

The purpose of this study is to determine the effectiveness of digital marketing strategies in overcoming business competition. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that digital marketing strategies are effective strategies to overcome increasingly tight business competition. By optimizing SEO, social media marketing, content marketing, paid advertising, email marketing, retargeting and remarketing, as well as performance analysis and measurement, a company can win the competition in today's digital era. Companies that are able to adapt to digital trends and use the right marketing strategies will have a competitive advantage and be able to survive in a dynamic market.

Keywords

Digital Marketing; Business Competition

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How to Cite

Octivaningsih, A. R., Novedliani, R., Muslimin, M., Ma'sum, H., & Wahyuni, R. (2025). Strategi Pemasaran Digital Dalam Mengatasi Persaingan Bisnis. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(3), 1583-1590. https://doi.org/10.35870/jemsi.v11i3.4157
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 3 (2025)

  • Section: Articles

  • Published: 2025-06-01

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Author Biographies
Arum Rakhmasari Octivaningsih, STIE IEU Yogyakarta
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STIE IEU Yogyakarta.

Riztrya Novedliani, Universitas Kebangsaan Republik Indonesia
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Universitas Kebangsaan Republik Indonesia.

Mohammad Muslimin, Universitas Islam Majapahit
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Universitas Islam Majapahit.

Hadiansyah Ma'sum, Indonesia University of Education
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Universitas Pendidikan Indonesia.

Ritna Wahyuni, Indonesian Palm Oil Technology Institute
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Institut Teknologi Sawit Indonesia.

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