Proses Pengolahan Informasi Digital dalam Membentuk Keputusan Kunjungan Wisatawan ke Taman Mini Indonesia Indah
DOI:
https://doi.org/10.35870/jemsi.v12i5.7133Keywords:
Electronic Word of Mouth, Destination Image, Visiting Decision, TourismAbstract
This study aims to analyze how Electronic Word of Mouth (E-WoM) influences tourists' decision to visit, with destination image as a mediating variable at Taman Mini Indonesia Indah. The background of this research is based on the increasing role of digital information in shaping tourists' behavior and preferences in the modern era. The study was conducted using a quantitative approach with an associative design. Data were collected through the distribution of questionnaires to 100 respondents selected using purposive sampling technique. Subsequently, the data were analyzed through validity and reliability tests, as well as path analysis to examine both direct and indirect relationships among the variables studied. The results indicate that E-WoM has a positive and significant effect on the decision to visit and on destination image. Additionally, destination image was also proven to have a positive and significant influence on tourists' decision to visit. These findings reveal that destination image acts as a mediator in the relationship between E-WoM and the decision to visit, although its role is still partial. This suggests that digital information not only has a direct impact on the decision to visit but also works through the process of forming perceptions of the destination. Therefore, this research provides practical implications for destination managers in developing more effective and targeted digital marketing strategies.
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Copyright (c) 2026 Zulfania Zulfania, Tia Khoerunnisa, Achmad Sahid Syaputra, A’idah Inas Zharifah, Ajat Sudrajat
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