Published: 2026-06-01

Pengaruh Gaya Hidup Digital dan Persepsi Kemudahan terhadap Penggunaan E-Wallet pada Generasi Z di Provinsi Bali

DOI: 10.35870/jemsi.v12i3.6693

I Putu Sendy Wiranata, I Komang Putra, I Ketut Darma
  • I Putu Sendy Wiranata: Universitas Warmadewa
  • I Komang Putra: Universitas Warmadewa
  • I Ketut Darma: Universitas Warmadewa
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Abstract

This study examines the influence of digital lifestyle and perceived ease of use on E-wallet usage among Generation Z in Bali Province. The study involved 100 Gen Z respondents who had used E-wallets within the last three months. A quantitative approach was applied using multiple linear regression analysis, supported by classical assumption tests, as well as F-test and t-test. The results reveal that both digital lifestyle and perceived ease of use significantly affect E-wallet usage, both partially and simultaneously. These findings indicate that higher digital engagement and greater perceived ease of use contribute to increased adoption of E-wallet services among Generation Z. The study emphasizes the importance of improving user-friendly features and digital integration to support financial technology adoption. Therefore, E-wallet providers are encouraged to continue innovating, enhance usability, and expand promotional efforts and partnerships to increase usage among Generation Z in Bali.


 

Keywords

Digital Lifestyle; Perceived Ease of Use; E-wallet Usage; Generation Z; Bali

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How to Cite

Wiranata, I. P. S., Putra, I. K., & Darma, I. K. (2026). Pengaruh Gaya Hidup Digital dan Persepsi Kemudahan terhadap Penggunaan E-Wallet pada Generasi Z di Provinsi Bali. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(3), 3008-3015. https://doi.org/10.35870/jemsi.v12i3.6693
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 12 No. 3 (2026)

  • Section: Articles

  • Published: 2026-06-01

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Author Biographies
I Putu Sendy Wiranata, Universitas Warmadewa
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Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Denpasar-Bali, Indonesia.

I Komang Putra, Universitas Warmadewa
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Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Denpasar-Bali, Indonesia.

I Ketut Darma, Universitas Warmadewa
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Fakultas Ekonomi dan Bisnis, Universitas Warmadewa, Denpasar-Bali, Indonesia.

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