Pengaruh Perceived Value dan Perceived Quality Terhadap Kepuasan Pengunjung Domestik di Saung Angklung Udjo
DOI:
https://doi.org/10.35870/jemsi.v12i2.6436Keywords:
Perceived Value, Perceived Quality, Visitor Satisfaction, Saung Angklung UdjoAbstract
This study aims to explain and examine the effect of perceived value and perceived quality on the satisfaction of domestic visitors at Saung Angklung Udjo. The study employs a quantitative approach with an explanatory research design, focusing on testing the causal relationships among variables. Data were collected through a survey using structured questionnaires with a Likert scale administered to 97 respondents, selected through non-probability sampling using a purposive sampling technique. The data were analyzed using multiple linear regression analysis, preceded by validity and reliability tests as well as classical assumption tests, and followed by partial hypothesis testing (t-test) and simultaneous hypothesis testing (F-test). The results indicate that perceived value and perceived quality have a positive and significant effect on visitor satisfaction, both partially and simultaneously. Perceived value is found to have a more dominant influence than perceived quality, indicating that the value of the interactive and educational cultural experience provided through the main performance is a stronger factor in shaping visitor satisfaction. These findings confirm that, within the context of interactive cultural performance tourism, visitor satisfaction is formed through a combination of the value and benefits received from the performances with the service and facility quality experienced during the visit.
Downloads
References
Abdillah, W., Mulyatini, N., & Yustini, I. (2021). Pengaruh experiential marketing dan perceived quality terhadap kepuasan pengunjung (Suatu studi pada pengunjung Green Canyon Pangandaran). Business Management and Entrepreneurship Journal, 2(4), 93–102.
Dinas Kebudayaan dan Pariwisata. (2025). Jumlah wisatawan mancanegara dan domestik yang datang ke Kota Bandung. Open Data Kota Bandung.
Dinas Komunikasi dan Informatika Provinsi Jawa Barat. (2023). Mengenal daya tarik wisata di Jawa Barat. Jabarprov.
Gai, A. M., Ratar, M., Melumpi, M. H., & Paru, M. A. (2024). Referensi destinasi wisata unggulan: Strategi pengembangan dan pemasaran. PT Media Penerbit Indonesia.
Jadidah, I. T., Alfarizi, M. R., Luren Liza, L., Sapitri, W., Khairunnisa, N., Raden, N., Palembang, F., Prof, J. K. H., Zainal, A., Fikri, I., & Id, I. A. (2023). Analisis pengaruh arus globalisasi terhadap budaya lokal (Indonesia). Academy of Social Science and Global Citizenship Journal, 3(2), 40–47. https://doi.org/10.47200/aossagcj.v3i2.2136.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Masithoh, D., & Widiartanto, W. (2020). Pengaruh perceived quality dan perceived value terhadap revisit intention melalui satisfaction sebagai variabel intervening (Studi pada pengunjung destinasi wisata Museum Kretek Kudus). Jurnal Ilmu Administrasi Bisnis, 9(4), 617–625. https://doi.org/10.14710/JIAB.2020.28945.
Oriade, A., & Schofield, P. (2019). An examination of the role of service quality and perceived value in visitor attraction experience. Journal of Destination Marketing & Management, 11, 1–9. https://doi.org/10.1016/j.jdmm.2018.10.002.
Radder, L., & Han, X. (2013). Perceived quality, visitor satisfaction and conative loyalty in South African heritage museums. International Business & Economics Research Journal (IBER), 12(10), 1261. https://doi.org/10.19030/IBER.V12I10.8135.
Rakhmadani, R., Raya Kampus Ketintang, J., & Kota Surabaya, K. (2021). Komunikasi pembangunan partisipatif dalam pengembangan Desa Wisata Sajen Edu Adventure melalui pemberdayaan masyarakat. Jurnal Penelitian Pers dan Komunikasi Pembangunan, 25(1), 33–44. https://doi.org/10.46426/JP2KP.V25I1.159.
Samudro, A., Sumarwan, U., Simanjuntak, M., & Yusuf, E. Z. (2020). Assessing the effects of perceived quality and perceived value on customer satisfaction. Management Science Letters, 10(5), 1077–1084. https://doi.org/10.5267/j.msl.2019.11.001.
Sisvanka, A., & Aziz, F. (2021). Pengaruh perceived value terhadap kepuasan konsumen Carne Smoked BBQ Bandung. SEIKO: Journal of Management & Business, 4(2), 203–212. https://doi.org/10.37531/SEJAMAN.V5I2.1954.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Suryani, C. S., Andari, R., & Taufik, A. (2018). Pengaruh perceived quality terhadap kepuasan pengunjung di Museum Mandala Wangsit Siliwangi. Tourism and Hospitality Essentials Journal, 8(2), 75–88. https://doi.org/10.17509/THEJ.V8I2.13741.
Wulandani, N. L. K. L. (2022). Pengaruh citra destinasi dan persepsi nilai wisatawan terhadap kepuasan dan loyalitas wisatawan milenial mancanegara di Bali. Journal of Tourism and Creativity, 6(1), 49–55. https://doi.org/10.19184/JTC.V6I1.28911.
Yudhistira, D. A., & Lestari, I. R. (2024). Pengaruh perceived quality dan perceived value terhadap kepuasan pelanggan keju lokal Indonesia. Jurnal Bisnis Darmajaya, 10(1), 58–70. https://doi.org/10.30873/JBD.V10I1.4018.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2. https://doi.org/10.2307/1251446.
Zelenka, J., Azubuike, T., & Pásková, M. (2021). Trust model for online reviews of tourism services and evaluation of destinations. Administrative Sciences, 11(2), 34. https://doi.org/10.3390/admsci11020034.
Zhang, H., Jiang, J., & Zhu, J. (2023). The perceived value of local knowledge tourism: Dimension identification and scale development. Frontiers in Psychology, 14, Article 1170651. https://doi.org/10.3389/fpsyg.2023.1170651.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ahmad Riyadi, Suryanto Suryanto, Ratih Purbasari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
