Published: 2026-06-01

Loyalitas Pelanggan Ditinjau dari Kualitas Produk dan Persepsi Harga Pada Produk Somethinc di Surakarta

DOI: 10.35870/jemsi.v12i3.6398

Nurul Dwi Aprilia, Istiqomah Istiqomah, Siti Maryam
  • Nurul Dwi Aprilia: Universitas Islam Batik Surakarta
  • Istiqomah Istiqomah: Universitas Islam Batik Surakarta
  • Siti Maryam: Universitas Islam Batik Surakarta
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap loyalitas pelanggan produk Somethinc di Surakarta. Populasi dalam penelitian ini adalah pengguna produk somethinc di Surakarta. Jumlah populasi tak terhingga. Sampel yang diambil dalam penelitian ini 100 responden dengan menggunakan teknik purposive sampling dengan rumus Cochran. Hasil penelitian ni menunjukkan bahwa variabel kualitas produk berpengaruh signifikan terhadap loyalitas pelanggan. Sedangkan variabel persepsi harga berpengaruh signifikan terhadap loyalitas pelanggan pada produk somethinc di Surakarta. Berdasarkan hasil uji koefisien determinasi (R²), variabel kualitas produk dan persepsi harga mempengaruhi loyalitas pelanggan di Surakarta sebesar 72% sedangkan sisanya sebesar 28% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini.

Keywords

Product Quality; Price Perception; Customer Loyalty

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How to Cite

Aprilia, N. D., Istiqomah, I., & Maryam, S. (2026). Loyalitas Pelanggan Ditinjau dari Kualitas Produk dan Persepsi Harga Pada Produk Somethinc di Surakarta. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 12(3), 2284-2296. https://doi.org/10.35870/jemsi.v12i3.6398
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 12 No. 3 (2026)

  • Section: Articles

  • Published: 2026-06-01

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Author Biographies
Nurul Dwi Aprilia, Universitas Islam Batik Surakarta
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Fakultas Ekonomi, Universitas Islam Batik Surakarta, Indonesia.

Istiqomah Istiqomah, Universitas Islam Batik Surakarta
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Fakultas Ekonomi, Universitas Islam Batik Surakarta, Indonesia.

Siti Maryam, Universitas Islam Batik Surakarta
Google Scholar ResearchGate ORCID

Fakultas Ekonomi, Universitas Islam Batik Surakarta, Indonesia.

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