Pengaruh E-Commerce Terhadap Pendapatan UMKM Dengan Digital Payment Sebagai Variabel Moderasi di Kota Mataram
DOI:
https://doi.org/10.35870/jemsi.v11i6.5304Keywords:
E-Commerce, MSME Income, Digital PaymentAbstract
This study aims to examine the effect of e-commerce on the income of Micro, Small, and Medium Enterprises (MSMEs), as well as the role of digital payment in moderating the relationship between e-commerce and MSME income in Mataram City. The sampling method used is purposive sampling, with a total of 53 respondents who meet the research criteria. This research adopts a quantitative approach using the Moderated Regression Analysis (MRA) method. The results indicate that e-commerce has a significant effect on MSME income in Mataram City, and digital payment is able to moderate the relationship between e-commerce and MSME income in the region.
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