Published: 2025-12-01

Pengaruh E-Commerce Terhadap Pendapatan UMKM Dengan Digital Payment Sebagai Variabel Moderasi di Kota Mataram

DOI: 10.35870/jemsi.v11i6.5304

Apriliana Apriliana, Dewa Ayu Oki Astarini, Layali Ihyani
  • Apriliana Apriliana: Universitas Bumigora
  • Dewa Ayu Oki Astarini: Universitas Bumigora
  • Layali Ihyani: Universitas Bumigora
JEMSI Volume 11 Nomor 6 Desember 2025
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Abstract

This study aims to examine the effect of e-commerce on the income of Micro, Small, and Medium Enterprises (MSMEs), as well as the role of digital payment in moderating the relationship between e-commerce and MSME income in Mataram City. The sampling method used is purposive sampling, with a total of 53 respondents who meet the research criteria. This research adopts a quantitative approach using the Moderated Regression Analysis (MRA) method. The results indicate that e-commerce has a significant effect on MSME income in Mataram City, and digital payment is able to moderate the relationship between e-commerce and MSME income in the region.

Keywords

E-Commerce; MSME Income; Digital Payment

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How to Cite

Apriliana, A., Astarini, D. A. O., & Ihyani, L. (2025). Pengaruh E-Commerce Terhadap Pendapatan UMKM Dengan Digital Payment Sebagai Variabel Moderasi di Kota Mataram. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 11(6), 5666-5676. https://doi.org/10.35870/jemsi.v11i6.5304
Article Information

This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.

  • Issue: Vol. 11 No. 6 (2025)

  • Section: Articles

  • Published: 2025-12-01

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Author Biographies
Apriliana Apriliana, Universitas Bumigora
Google Scholar ResearchGate ORCID

Afiliasi Institusi Departemen, Akuntansi, Universitas Bumigora, Mataram, Indonesia.

Dewa Ayu Oki Astarini, Universitas Bumigora
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Afiliasi Institusi Departemen, Akuntansi, Universitas Bumigora, Mataram, Indonesia.

Layali Ihyani, Universitas Bumigora
Google Scholar ResearchGate ORCID

Afiliasi Institusi Departemen, Akuntansi, Universitas Bumigora, Mataram, Indonesia.

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