Published: 2025-12-01
Perilaku Ibu Rumah Tangga Berinvestasi Gaya Milenial
DOI: 10.35870/jemsi.v11i6.5068
Abstract
The research employed a quantitative method aimed at examining the influence of financial literacy and financial technology on the investment behavior of millennial housewives in East Luwu Regency. The sample consisted of 60 respondents selected using purposive sampling, with criteria including housewives residing in East Luwu Regency, aged between 24–43 years, and having invested through digital applications. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 30. The results of the t-test indicate that both financial literacy and financial technology have a positive and significant influence on investment behavior. Similarly, the F-test results show that financial literacy and financial technology jointly have a significant effect on investment behavior. These findings emphasize the importance of financial understanding and the use of technology in shaping the investment behavior of millennial.
Keywords
Financial Technology; Millennial Generation; Financial Literacy; Investment Behavior
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 11 No. 6 (2025)
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Section: Articles
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Published: 2025-12-01
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License: CC BY 4.0
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Copyright: © 2025 Authors
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DOI: 10.35870/jemsi.v11i6.5068
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Nurul Izza, Universitas Muhammadiyah Palopo
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Palopo, Jl. Sudirman No. KM. 03, Binturu, Kec. Wara Selatan, Kota Palopo, Sulawesi Selatan, Indonesia.
Jumawan Jasman, Universitas Muhammadiyah Palopo
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Palopo, Jl. Sudirman No. KM. 03, Binturu, Kec. Wara Selatan, Kota Palopo, Sulawesi Selatan, Indonesia.
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