Perilaku Ibu Rumah Tangga Berinvestasi Gaya Milenial
DOI:
https://doi.org/10.35870/jemsi.v11i6.5068Keywords:
Financial Technology, Millennial Generation, Financial Literacy, Investment BehaviorAbstract
The research employed a quantitative method aimed at examining the influence of financial literacy and financial technology on the investment behavior of millennial housewives in East Luwu Regency. The sample consisted of 60 respondents selected using purposive sampling, with criteria including housewives residing in East Luwu Regency, aged between 24–43 years, and having invested through digital applications. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 30. The results of the t-test indicate that both financial literacy and financial technology have a positive and significant influence on investment behavior. Similarly, the F-test results show that financial literacy and financial technology jointly have a significant effect on investment behavior. These findings emphasize the importance of financial understanding and the use of technology in shaping the investment behavior of millennial.
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