Strategi Pemasaran Digital Produk Halal Dalam Meningkatkan Branding Bisnis Syariah
DOI:
https://doi.org/10.35870/jemsi.v11i3.4162Keywords:
Digital Marketing, Halal Products, BrandingAbstract
The purpose of this study is to determine the effectiveness of digital marketing strategies for halal products in improving branding of sharia businesses. This research approach collects data through literature studies, which involve reading literature from various sources including books, articles, journals and reports using qualitative and deductive approaches. The findings in this study are that digital marketing strategies are an important element in improving branding of sharia businesses and halal products. By utilizing search engine optimization (SEO), social media marketing, influencer marketing, storytelling, e-commerce and marketplace optimization, and email marketing, sharia businesses can build strong branding, increase customer trust, and expand market reach globally. Through the implementation of appropriate and consistent digital strategies, sharia businesses can compete in a wider market, reach more Muslim customers, and have a positive impact on the development of the global halal industry.
Downloads
References
Albanjari, F. R., & Syakarna, N. F. R. (2022). Strategi pemasaran berbasis digital dalam upaya peningkatan penjualan berprinsip syariah islam. Musyarakah: Journal of Sharia Economic (MJSE), 2(2), 109-120.
Dewi, A. P., Naufal, F. D. M., & Zakiyah, N. Y. (2023). Strategi Pemasaran dan Urgensi Halal di Era Digital. PROCEEDINGS UIN SUNAN GUNUNG DJATI BANDUNG, 3(7), 408-415.
Faizah, F. N. (2022). Eksistensi bisnis kuliner halal melalui digital marketing di era new normal. SERAMBI: Jurnal Ekonomi Manajemen Dan Bisnis Islam, 4(1), 85-98. https://doi.org/10.36407/serambi.v4i1.513.
Karsono, K., Purwanto, P., & Salman, A. M. Bin. (2021). Strategi branding dalam meningkatkan kepercayaan masyarakat terhadap madrasah tsanawiyah negeri. Jurnal Ilmiah Ekonomi Islam, 7(2), 869–880. https://doi.org/10.29040/jiei.v7i2.2649.
Kusumastuti, D. K. (2020). Minat beli produk halal di Indonesia: Studi pemetaan sistematis. Mabsya: Jurnal Manajemen Bisnis Syariah, 2(2), 27–50. https://doi.org/10.24090/mabsya.v2i2.3929.
Lestari, R., Hardini, R., Waluyo, T., & Elwisam, E. (2023). Strategi meningkatkan penjualan melalui digital marketing dan branding produk UMKM di Desa Gadog Cianjur Jawa Barat. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(2), 2208–2215. https://doi.org/10.47467/alkharaj.v6i2.5163.
Lismayasari, P. H. K. (2019). Wisata kuliner halal: Suatu tinjauan strategis pemasaran klasik yang sifatnya konvensional dengan tujuan menghasilkan suatu pemikiran perangkat utama seperti gadget, web, SEO dalam menampilkan produk barang dan jasa. Jurnal Ekonomi & Bisnis, 16(1), 1–11.
Muhammad Nizar, & Antin Rakhmawati. (2022). Tantangan dan strategi pemasaran produk halal di Indonesia. Malia (Terakreditasi), 13(1), 123–140. https://doi.org/10.35891/ml.v13i1.2872.
Muhammad Wahyu Pratama, Brandon Steve Anderson Theios, Jason Wijaya, Joy Maureen Engkol, Veron Wangary, Wendy Wijaya, & Carolina Novi Mustikarini. (2024). Strategi pemasaran digital untuk meningkatkan penjualan UMKM Sambel Moji. Jurnal Leverage, Engagement, Empowerment of Community (LeECOM), 6(1), 45–59. https://doi.org/10.37715/leecom.v6i1.4532.
Nabil, D., & Ersya Faraby, M. (2023). Penerapan strategi pemasaran digital syariah upaya meningkatkan UMKM Kabupaten Bangkalan. Jurnal Tabarru: Islamic Banking and Finance, 6(November), 658–668. https://doi.org/10.25299/jtb.2023.vol6(2).15200.
Pratama, D. B., & Hartati, N. (2021). Terhadap konsumsi produk halal pada mahasiswa MKS UIN Sunan Gunung Djati Bandung. Finansha: Journal of Sharia Financial Management, 1(2), 1.
Qoniah, R. (2022). Tantangan dan strategi peningkatan ekspor produk halal Indonesia di pasar global. Halal Research Journal, 2(1), 52–63. https://doi.org/10.12962/j22759970.v2i1.246.
Rahayuningsih, E., & Ghozali, M. L. (2021). Sertifikasi produk halal dalam perspektif mashlahah mursalah. Jurnal Ilmiah Ekonomi Islam, 7(1), 135. https://doi.org/10.29040/jiei.v7i1.1929.
Salam, D. Q. A., & Makhtum, A. (2022). Implementasi jaminan produk halal melalui sertifikasi halal pada produk makanan dan minuman UMKM di Kabupaten Sampang. Qawwam: The Leader’s Writing, 3(1), 10–20. https://doi.org/10.32939/qawwam.v2i2.110.
Saleh, M., Kamaruzzaman, K., & Desky, H. (2022). Pengembangan wisata islami: Strategi pemasaran wisata halal di Bumi Syariah. Owner, 6(2), 1221–1238. https://doi.org/10.33395/owner.v6i2.767.
Sayekti, N. W. (2014). Jaminan produk halal dalam perspektif kelembagaan. Jurnal Ekonomi & Kebijakan Publik, 5(2), 193–209. https://doi.org/10.22212/jekp.v5i2.84.
Srihasnita Rc, R., & Setiawan, D. (2018). Strategi membangun personal branding dalam meningkatkan performance diri. Selodang Mayang: Jurnal Ilmiah Badan Perencanaan Pembangunan Daerah Kabupaten Indragiri Hilir, 4(1), 19–25. https://doi.org/10.47521/selodangmayang.v4i1.85.
Taufiq, T., & Lestari, E. P. (2024). Pengaruh Branding Terhadap Kepercayaan Konsumen Pada Produk Halal. Qusqazah, 3(1), 1-11.
Wulandari, S., Zahiroh, M., Maknunah, L., & Halizah, S. N. (2025). Peran konten TikTok dalam mengembangkan branding sebagai media bisnis digital yang berprofitabilitas. Journal of Science and Education Research, 4(1), 71–78. https://doi.org/10.62759/jser.v4i1.175.
Zarkasyi, M. I. (2021). Pengaruh literasi keuangan, financial technology, dan gaya hidup terhadap perilaku keuangan guru taman kanak-kanak. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(2), 290–307. https://doi.org/10.47467/alkharaj.v4i2.640.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Imron Natsir, Sulaiman Efendi Siregar, Eny Triastuti, Parmini, Ratna Yuliastuti
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
