Published: 2025-06-01

Dampak Volatilitas, Perspektif Return dan Preferensi Risiko Terhadap Keputusan Investasi Saham dan Cryptocurrency Pada Kalangan Milenial di Kota Palembang

DOI: 10.35870/jemsi.v11i3.4144

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Abstract

This study aims to analyze the impact of volatility, return perspective, and risk preferences on stock and cryptocurrency investment decisions among millennials in Palembang. Millennials tend to have a higher risk tolerance and interest in digital investments such as cryptocurrency. Using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, the research findings indicate that volatility and risk preferences significantly influence investment decisions, especially in cryptocurrency, which exhibits high fluctuation levels. Return perspective also plays a crucial role in investment decision-making in both stocks and cryptocurrency.

Keywords

Volatility; Return Perspective; Risk Preferences; Investment Decisions; Cryptocurrency; Stocks

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