Pengaruh Harga, Promosi, dan E-Service Quality Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Marketplace Lazada Di Kota Bandung)
DOI:
https://doi.org/10.35870/jemsi.v10i4.2659Abstract
Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh variabel Harga, Promosi dan E-Service Quality Terhadap Kepuasan Pelanggan marketplace Lazada di Kota Bandung. Hasil dari penelitian ini menunjukan bahwa Harga berpengaruh terhadap Kepuasan Pelanggan secara parsial. Promosi berpengaruh terhadap Kepuasan Pelanggan secara parsial. E-Service Quality tidak berpengaruh terhadap Kepuasan Pelanggan secara parsial. Harga, Promosi, dan E-Service Quality secara bersama-sama berpengaruh positif terhadap Kepuasan Pelanggan.
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References
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Alifia Shafa Laksita dan Mahir Pradana, (2021). Pengaruh harga dan E-Service Quality terhadap kepuasan pelanggan Traveloka di Yogyakarta. Jurnal E-Proceeding Of Management, 8(5). ISSN : 2355-9357 E-ISSN : 2580-
Ninda Dwiana Aulia, Saryadi, dan Dinalestari Purbawati, (2023). Pengaruh harga dan E-Service quality terhadap kepuasan Pelanggan pada pengguna aplikasi reddoorz di kota Semarang. Jurnal Ilmu Administrasi Bisnis, 12(1). E-ISSN 2746-1297
Rofidah Suhailah Sajidah dan Pramitha Aulia, (2021). Pengaruh E-Service Quality Dan Promosi Terhadap Kepuasan Pelanggan Pada Layanan Grabfood. Jurnal Probank, 6(2). P-ISSN: 2252-7885
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