Published: 2024-06-01
Pengaruh Harga Pada Peningkatan Penjualan Smartphone Iphone Di Toko Handphone “Azzami” Mall Ambassador Jakarta Selatan
DOI: 10.35870/jemsi.v10i3.2478
Agus Supandi, Tony Margiyanto Adi, Rita NIngsih
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Agus Supandi:
Indraprasta Pgri University
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Tony Margiyanto Adi:
Indraprasta Pgri University
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Rita NIngsih:
Indraprasta Pgri University
Abstract
Penelitian ini bertujuan untuk menginvestigasi pengaruh harga terhadap peningkatan penjualan smartphone iPhone di Toko Handphone "Azzami" yang berlokasi di Mall Ambassador, Jakarta Selatan. Melalui pendekatan deskriptif dan verifikatif, penelitian ini mengeksplorasi hubungan antara harga dan jumlah penjualan iPhone, serta faktor-faktor lain yang mempengaruhi keputusan pembelian konsumen. Data dikumpulkan melalui survei terhadap konsumen yang membeli iPhone di toko tersebut, dan dianalisis menggunakan metode statistik deskriptif dan regresi linier. Hasil analisis menunjukkan adanya hubungan yang signifikan antara harga dan penjualan iPhone, serta peran penting faktor-faktor lain seperti promosi, lokasi toko, dan kualitas pelayanan dalam memengaruhi penjualan. Implikasi praktis dari temuan ini termasuk pentingnya merancang strategi penetapan harga yang responsif dan holistik, serta meningkatkan efektivitas promosi dan pelayanan pelanggan untuk meningkatkan kinerja penjualan di toko "Azzami".
Keywords
Article Information
This article has been peer-reviewed and published in the JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi). The content is available under the terms of the Creative Commons Attribution 4.0 International License.
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Issue: Vol. 10 No. 3 (2024)
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Section: Articles
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Published: 2024-06-01
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License: CC BY 4.0
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Copyright: © 2024 Authors
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DOI: 10.35870/jemsi.v10i3.2478
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