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Keywords: "E-Commerce"

The Development of E-Commerce and Its Impact on Changes in Consumption Patterns and Behavior of Indonesian People in The Digital Economy Era: A Literature Study In 2020–2025

Authors: Sriwanti Belani, Rini Hadiyati

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Sriwanti Belani: Universitas Muhammadiyah Luwuk
Rini Hadiyati: Universitas Muhammadiyah Luwuk
Pages: 903-909
DOI:  10.35870/ijmsit.v6i1.7016
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The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms

Authors: Firdaus, M. Rully Sjahirul Alim, Kukuh Mulyanto, Abdullah, Asepta Hendriyanto, Nuruddin Mahmud, Fiderius Ismanto, Heru Yulianto, Alis Arifa Rahman

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Firdaus: Universitas Muhammadiyah Semarang
M. Rully Sjahirul Alim: Universitas Muhammadiyah Semarang
Kukuh Mulyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Abdullah: Sekolah Tinggi Ilmu Ekonomi Totalwin
Asepta Hendriyanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Nuruddin Mahmud: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Fiderius Ismanto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Heru Yulianto: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Alis Arifa Rahman: Sekolah Tinggi Ilmu Ekonomi Anindyaguna
Pages: 277-286
DOI:  10.35870/ijmsit.v6i1.6627
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Understanding Purchase Decisions in Indonesian Social Commerce: The Effects of Social Proof, Perceived Scarcity, Perceived Value, and Parasocial Interaction through the Stimulus–Organism–Response Perspective

Authors: Lean Sahda Hafiza, Ratna Listiana Dewanti

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Lean Sahda Hafiza: Universitas Teknologi Yogyakarta
Ratna Listiana Dewanti: Universitas Teknologi Yogyakarta
Pages: 1364-1375
DOI:  10.35870/ijmsit.v6i2.7715
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The Effect of Social Commerce Platforms and Perceived Product Quality on Product Sales Growth, Moderated by Digital Promotional Strategies: A Case Study at Zahra Store in Tebo Regency, Jambi Province

Authors: Chairunnisa Azzahra, Vivi Yosefri Yanti, Rita Zunarti

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Chairunnisa Azzahra: Universitas Muhammadiyah Muara Bungo
Vivi Yosefri Yanti: Universitas Muhammadiyah Muara Bungo
Rita Zunarti: Universitas Muhammadiyah Muara Bungo
Pages: 686-697
DOI:  10.35870/ijmsit.v6i1.7258
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The Impact of Online Reviews and Ratings on Consumer Purchasing Decisions on E-commerce Platforms

Authors: Rachmiani, Nabila Kintan Oktadinna, Tribowo Rachmat Fauzan

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Nabila Kintan Oktadinna: ITB Bina Sriwijaya Palembang
Tribowo Rachmat Fauzan: Padjadjaran University
Pages: 504-515
DOI:  10.35870/ijmsit.v4i2.3373
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Dual Pathways of e-WOM toward Perceived Marketing Performance through Brand Reputation and FOMO in Social Commerce

Authors: Fitri Yutika

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Fitri Yutika: Institut Teknologi dan Bisnis Sabda Setia
Pages: 1548-1558
DOI:  10.35870/ijmsit.v6i2.7669
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Factors Influencing Online Shopping Decisions in the Fashion Industry

Authors: Welly Surjono

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Welly Surjono: Universitas Sangga Buana
Pages: 297-311
DOI:  10.35870/ijmsit.v4i2.3004
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Understanding Impluse Buying in Tiktok Shop: An Investigation into Hedonic and Utilitarian Browsing in Indonesia

Authors: Gezha Meisya Azzahra, Anton Agus Setyawan

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Gezha Meisya Azzahra: Universitas Muhammadiyah Surakarta
Anton Agus Setyawan: Universitas Muhammadiyah Surakarta
Pages: 175-182
DOI:  10.35870/ijmsit.v5i1.3801
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Digital Marketing 4.0 and Its Role in Enhancing E-Commerce Competitiveness: Evidence from Coffee Shop Businesses in Indonesia

Authors: Arnolt Kristian Pakpahan, Ayu Ekasari, Verrel Rhein Indra Setiawan

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Arnolt Kristian Pakpahan: Trisakti University
Ayu Ekasari: Trisakti University
Verrel Rhein Indra Setiawan: University of Northampton
Pages: 165-171
DOI:  10.35870/ijmsit.v6i1.6537
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Application of Design Thinking and User Experience Questionnaire (UEQ) in a WooCommerce Based E-Commerce Platform

Authors: Ulya Yumna Salsabila, Nava Gia Ginasta, Triantya Wahyu Wiranti

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Ulya Yumna Salsabila: Universitas Logistik dan Bisnis Internasional
Nava Gia Ginasta: Universitas Logistik dan Bisnis Internasional
Triantya Wahyu Wiranti: Universitas Logistik dan Bisnis Internasional
Pages: 1143-1152
DOI:  10.35870/ijmsit.v6i2.7318
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Analysis of the Strategy for the Implementation of Klik Indomaret E-Commerce Application in Improving the Quality of Consumer Service

Authors: Asrawan, Cholifatul Sholikah

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Asrawan: Universitas Syekh Yusuf Al Makassari Gowa
Cholifatul Sholikah: Universitas Terbuka
Pages: 359-365
DOI:  10.35870/ijmsit.v6i1.6745
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The Impact of Online Interaction on User Loyalty in Social Commerce through the Mediation of Shopping Value

Authors: Indra Akbar, Sofyan, Ismail

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Indra Akbar: Politeknik Kutaraja
Sofyan: STMIK Indonesia Banda Aceh
Ismail: STMIK Indonesia Banda Aceh
Pages: 1057-1065
DOI:  10.35870/ijmsit.v6i2.7182
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The Rise of E-Commerce: Manus AI Powered Product Generation Before Sales Execution

Authors: Dita Helmalia Suri, Nava Gia Ginasta, Rahma Hanum

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Dita Helmalia Suri: Universitas Logistik dan Bisnis Internasional
Nava Gia Ginasta: Universitas Logistik dan Bisnis Internasional
Rahma Hanum: Universitas Logistik dan Bisnis Internasional
Pages: 1077-1086
DOI:  10.35870/ijmsit.v6i2.7316
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Analysis of The Effect of Sales Promotion on Consumer Purchase Decisions at Alfamart in Bengkalis Subdistrict

Authors: Nafta Meldawati Napitupulu, Muhammad Arif, Andri Nofiar. Am

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Nafta Meldawati Napitupulu: Politeknik Negeri Bengkalis
Muhammad Arif: Politeknik Negeri Bengkalis
Andri Nofiar. Am: Politeknik Negeri Bengkalis
Pages: 1213-1218
DOI:  10.35870/ijmsit.v6i2.7811
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Analysis of the Influence of Digital Marketing Strategies on Customer Loyalty in the Tiktok E-Commerce Industry

Authors: Yayuk Pratiwi Seran, Ririn Ayuandira, Hendriawan Patadungan, Rima Yanti, Asti

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Yayuk Pratiwi Seran: Universitas Kurnia Jaya Persada
Ririn Ayuandira: Universitas Kurnia Jaya Persada
Hendriawan Patadungan: Universitas Kurnia Jaya Persada
Rima Yanti: Universitas Kurnia Jaya Persada
Asti: Universitas Kurnia Jaya Persada
Pages: 356-361
DOI:  10.35870/ijmsit.v5i2.4642
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Assessing Future Purchase Intentions in E-Commerce: An Empirical Study on Digital Consumers

Authors: Rorlen, Margarita Ekadjaja, Christiandinata Tjandra Bravo

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Rorlen: Universitas Tarumanagara
Margarita Ekadjaja: Universitas Tarumanagara
Christiandinata Tjandra Bravo: Universitas Tarumanagara
Pages: 288-294
DOI:  10.35870/ijmsit.v5i2.4736
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Push, Pull, And Mooring Effects on Gen Z’s Switching Intention in TikTok Shop

Authors: Putri Shandy Nur Cahyani, Ralina Transistari

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Putri Shandy Nur Cahyani: Sekolah Tinggi Ilmu Manajemen YKPN
Ralina Transistari: Sekolah Tinggi Ilmu Manajemen YKPN
Pages: 416-427
DOI:  10.35870/ijmsit.v6i1.6769
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Strategic Analysis of Cloud Computing Adoption in E-Commerce Digital Transformation

Authors: Chriestina

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Chriestina: Universitas Multi Data Palembang
Pages: 295-302
DOI:  10.35870/ijmsit.v5i2.4816
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The Effect of Promotion and Product Quality on Purchasing Decisions Purchasing Anzora Skincare Through E-commerce Shopee in Bandar Lampung

Authors: Putri Indriani, Iskandar Ali Alam

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Putri Indriani: Universitas Bandar Lampung
Iskandar Ali Alam: Universitas Bandar Lampung
Pages: 236-242
DOI:  10.35870/ijmsit.v5i1.3642
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Content Marketing and Online Reviews: Keys to Purchase Intention for Brodo Products on TikTok Shop

Authors: Henny Utarsih, Siti Nur Rani Syadiah

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Henny Utarsih: Universitas Ekuitas Indonesia
Siti Nur Rani Syadiah: Universitas Ekuitas Indonesia
Pages: 1474-1481
DOI:  10.35870/ijmsit.v6i2.7792
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Optimization of Digital Technology Utilization in Marketing Strategy Development to Enhance the Competitiveness of MSME Products

Authors: Rachmiani, Naufal Haidar Ahmada, Darusman

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Rachmiani: Institut Tekhnologi Sains Muhammadiyah Kolaka Utara
Naufal Haidar Ahmada: Institut Teknologi dan Bisnis Muhammadiyah Purbalingga
Darusman: Universitas Muhammadiyah Pontianak
Pages: 56-66
DOI:  10.35870/ijmsit.v5i1.3648
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The impact of Promotional Stimuli and Hedonic Value on Impulse Buying Driven by Positive Emotions Among Tokopedia Users

Authors: Intan Dwi Nuraeni, Wala Erpurini

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Intan Dwi Nuraeni: Universitas Jenderal Achmad Yani
Wala Erpurini: Universitas Jenderal Achmad Yani
Pages: 867-873
DOI:  10.35870/ijmsit.v6i1.7024
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Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Authors: Adnan Achmad, Andriani Karto , Akmil Asril

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Adnan Achmad: Samudra University
Andriani Karto : Universitas Nani Bili Nusantara
Akmil Asril: Institut Teknologi dan Bisnis Muhammadiyah Bali
Pages: 326-335
DOI:  10.35870/ijmsit.v4i2.3097
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The Influence of Live Streaming Features and Ease of Use on Purchase Intention for Muslim Fashion Products on Shopee Mediated by Consumer Trust

Authors: Nurul Muhriza, Edy Purwo Saputro, Muhammad Sholahuddin, Kussudyarsana

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Nurul Muhriza: Universitas Muhammadiyah Surakarta , Affiliation name not available
Edy Purwo Saputro: Universitas Muhammadiyah Surakarta
Muhammad Sholahuddin: Universitas Muhammadiyah Surakarta
Kussudyarsana: Universitas Muhammadiyah Surakarta
Pages: 459-470
DOI:  10.35870/ijmsit.v4i2.2931
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The Use of the K-Means Algorithm as a Method for Grouping Major Interests of Class X Students of SMK Satrya Budi 1 Commerce

Authors: Handina Ananda Putri, Herman Saputra, Yori Apridonal M

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Handina Ananda Putri: Universitas Royal
Herman Saputra: Universitas Royal
Yori Apridonal M: Universitas Royal
Pages: 366-376
DOI:  10.35870/ijmsit.v6i1.6902
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