Main Content
Lembaga Kita Journal Portal

Abstract

Advances in internet technology and social media have enabled direct and interactive consumer-business interactions via digital platforms. However, there is still a large gap in understanding the challenges and limitations that businesses face in effectively adopting this technology. This study aims to comprehensively explore the application of the latest technologies in digital marketing and offer actionable recommendations for optimizing their utilization in corporate marketing strategies. This research uses a literature-based approach for data collection and analysis. The rapid evolution of digital technology has greatly influenced the business landscape in Indonesia, with many digital platforms facilitating product promotion and sales. Although digital technology provides great benefits, it also presents various challenges and risks, especially in the field of digital marketing. This evolution underscores the efficacy of digital marketing as a powerful tool for product promotion. Leveraging social media and digital marketing strategies allows businesses to expand their reach to a wider target audience, attract potential customers and significantly increase sales figures. However, this has inherent challenges and risks, especially in maintaining data security and privacy, especially during online transactions and storing customer data. This research underscores the critical role of enforcing data security and privacy protocols to grow and maintain customer trust.

Keywords

Application Technology Digital Trend Emerging

How to Cite

Citation Format
Genaro, S., & Rifiyanti, H. (2023). Analyzing the Applications and Implications of Current Emerging Technologies on Digital Trends. International Journal Education and Computer Studies (IJECS), 3(3), 67-71. https://doi.org/10.35870/ijecs.v3i3.1452

References

15 References
  • Sutejo, B. S. 2006. Internet Marketing : Konsep Dan. Jurnal Manajemen, 6(1), pp. 41–57.
  • Ayuni, Q., Cangara, H., & Arianto, A. 2019. The Influence of Digital Media Use on Sales Level of Culinary Package Product Among Female Entrepreneur. Jurnal Penelitian Komunikasi Dan Opini Publik, 23(2). DOI: https://doi.org/10.33299/jpkop.23.2.2382
  • Pendahuluan, A. (n.d.). B . Revolusi Digital. pp. 1–27.
  • Arfan, N., & Hasan, H. A. 2022. Penerapan Digital Marketing dalam Upaya Peningkatan Pendapatan Usaha Mirko Kecil dan Menengah. Iltizam Journal of Shariah Economic Research, 6(2), pp. 212–224.
  • Ayesha, I., Pratama, I. W. A., Hasan, S., Amaliyah, Effendi, N. I., Yusnanto, T., Diwyarthi, N. D. M. S., Utami, R. D., Firdaus, A., Mulyana, M., Fitriana, Norhidayati, & Egim, A. S. (2022). Digital Marketing (Tinjauan Konseptual). In Pt. Global Eksekutif Teknologi.
  • Rapitasari, D. 2016. Digital Marketing Berbasis Aplikasi Sebagai Strategi Meningkatkan Kepuasan Pelanggan Application Based Digital Marketing As a Strategy To Improve Customer Satisfaction Core. Cakrawala, 10(2), pp. 107–122.
  • Wardhana, A. 2015. Strategi Digital Marketing dan Implikasinya Pada Keunggulan Bersaing UMK di Indonesia. In Seminar Nasional Keuangan Dan Bisnis IV, April 2015, pp. 327–337.
  • Jayabaya, P., & Madiawati, P. N. 2018. Pengaruh Penerapan Bauran Pemasaran Digital Terhadap Minat Beli Pengguna Kereta Api Melalui Aplikasi Mobile Kai Access. JURISMA : Jurnal Riset Bisnis & Manajemen, 8(2). DOI: https://doi.org/10.34010/jurisma.v8i2.1002
  • Wardhani, A. K., & Romas, A. N. 2022. Analysis of Digital Marketing Strategies in the Covid-19 Pandemic. EXERO : Journal of Research in Business and Economics, 4(1), pp. 29–53. DOI: https://doi.org/10.24071/exero.v4i1.5025
  • Salsabila Putri, A., & Zakaria, R. 2020. Analisis Pemetaan E-Commerce Terbesar Di Indonesia Berdasarkan Model Kekuatan Ekonomi Digital. Seminar Dan Konferensi Nasional IDEC , 1(November), pp. 1–14.
  • Alfaesta Prawiratama, R., 2022. Memanfaatkan teknologi digital dalam berwirausaha di era globalisasi untuk menarik minat generasi milenial. pp.1-4.
  • Ratna Gumilang, R. 2019. Implementasi Digital Marketing Terhadap Peningkatan Penjualan Hasil Home Industri. Coopetition : Jurnal Ilmiah Manajemen, 10(1), 9–14. DOI: https://doi.org/10.32670/coopetition.v10i1.25
  • Krisnawati, D. (2018). Peran Perkembangan Teknologi Digital Pada Strategi Pemasaran Dan Jalur Distribusi Umkm Di Indonesia. Jurnal Manajemen Bisnis Krisnadwipayana, 6(1). DOI: https://doi.org/10.35137/jmbk.v6i1.175
  • Anggraeni, R., & Maulani, I. E. 2023. Riska Anggraeni 1 , Isma Elan Maulani 2. Jurnal Sosial Dan Teknologi (Sostech), 3(2), 94–98.
  • Kumar, S., & Pallathadka, H. 2022. Career Point University , Hamirpur , Himachal Pradesh , India Manipur International University , Imphal , Manipur , India. May.

Author Biographies

Samuel Genaro, Institut Bisnis dan Informatika Kosgoro 1957

Institut Bisnis dan Informatika Kosgoro 1957, South Jakarta City, Special Capital Region of Jakarta, Indonesia

Hafizah Rifiyanti, Institut Bisnis dan Informatika Kosgoro 1957

Institut Bisnis dan Informatika Kosgoro 1957, South Jakarta City, Special Capital Region of Jakarta, Indonesia

License

Copyright (c) 2023 International Journal Education and Computer Studies (IJECS)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

Downloads

OJS UsageStats Plugin
Download data is not yet available.

Similar Articles

You may also start an advanced similarity search for this article.

Contrimetric

Recommended Articles