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Abstract

This research aims for researchers who want to know in depth about Le Minerale's branding strategy in developing bottled drinking water products. using observation and interview data collection techniques. Observations were made by researchers by observing Le Minerale's Public Relations activities in developing bottled drinking water products. The results of this research conclude that branding public relations for Le Minerale products uses branding public relations strategies in developing Le Minerale products, namely the Hardball Manifesto Strategy, Sensory Marketing.

Keywords

Branding Public Relation

How to Cite

Citation Format
Laili, S. (2024). Branding dalam Dunia Public Relations. LANCAH: Jurnal Inovasi Dan Tren, 2(2), 537~541. https://doi.org/10.35870/ljit.v2i2.2782

References

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Author Biography

Siti Laili, Universitas Yudharta Pasuruan

Prodi Administrasi Bisnis, Universitas Yudharta Pasuruan, Pasuruan, Indonesia

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Copyright (c) 2024 Siti Laili

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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