Branding dalam Dunia Public Relations
DOI:
https://doi.org/10.35870/ljit.v2i2.2782Keywords:
Branding, Public RelationAbstract
This research aims for researchers who want to know in depth about Le Minerale's branding strategy in developing bottled drinking water products. using observation and interview data collection techniques. Observations were made by researchers by observing Le Minerale's Public Relations activities in developing bottled drinking water products. The results of this research conclude that branding public relations for Le Minerale products uses branding public relations strategies in developing Le Minerale products, namely the Hardball Manifesto Strategy, Sensory Marketing.
Downloads
References
Afrilia, A. M. (2018). Digital Marketing Sebagai Strategi Komunikasi Pemasaran “Waroenk Ora Umum” Dalam Meningkatkan Jumlah Konsumen. Jurnal Riset Komunikasi,
Agus, Hermawan. 2012. Komunikasi Pemasaran. Jakarta: Erlangga.
Awalia, S., Wulandari, Gusmawarni, Julianti, M., & Purnama, I. (2024). Pengembangan Packaging Produk Untuk Menambah Nilai Jual Pada UMKM Minasarua Saijah Sondosia Kabupaten Bima. LANCAH: Jurnal Inovasi Dan Tren, 2(1), 06~10. https://doi.org/10.35870/ljit.v2i1.2120
Effendy, O. U. (2004). Dinamika Komunikasi. Bandung: Citra Aditya Bakti.
Effendy, O. U (2005). Dimensi-dimensi Komunikasi. Bandung: Citra Aditya Bakti.
Effendy, O. U. (2015). Ilmu Komunikasi Teori dan Praktek. Bandung: PT. Citra Aditia Bakti.
Juniarty, M., Nuraulia, Khairunnisa, & Dillah, U. (2024). Strategi Pengembangan Produk Untuk Meningkatkan Pendapatan UMKM Lasehan La Bagus. LANCAH: Jurnal Inovasi Dan Tren, 2(1), 01~05. https://doi.org/10.35870/ljit.v2i1.2107
Khasanah, Imroatul., 2013., Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Mie Instan Sedaap Di Semarang., Jurnal Dinamika Manajemen., Jurnal Dinamika Manajemen Vol. 4, No. 1, pp: 93-102.
Liliweri, A. (2014). Sosiologi & Komunikasi Organisasi. Jakarta: PT. Bumi Aksara.
Rizky, M., Ismunandar, & Kartin Aprianti. (2023). Analisis Kualitas Pelayanan dan Food Quality terhadap Loyalitas Konsumen pada Uma Ilo Peta Kota Bima. LANCAH: Jurnal Inovasi Dan Tren, 1(2), 154–163. https://doi.org/10.35870/ljit.v1i2.1697
Oktaviani, F., & Rustandi, D. (2018). Implementasi Digital Marketing dalam Membangun Brand Awareness. PRofesi Humas : Jurnal Ilmiah Ilmu Hubungan Masyarakat, 3(1), 1. https://doi.org/10.24198/prh.v3i1.15878.
Wulandari, A P. 2024. Pengaruh Harga, Green Marketing dan Brand Image Terhadap Keputusan Pembelian Produk Le Minerale di Kabupaten Banyumas. Jurnal Manajemen. Vol.03 No. 15.
https://www.leminerale.com/ (diakses pada tanggal 05 Mei 2024 pukul 20.30)
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Siti Laili
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright Retention and Open Access License
Authors retain copyright of their work and grant the journal non-exclusive right of first publication under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
This license allows unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
2. Rights Granted Under CC BY 4.0
Under this license, readers are free to:
- Share — copy and redistribute the material in any medium or format
- Adapt — remix, transform, and build upon the material for any purpose, including commercial use
- No additional restrictions — the licensor cannot revoke these freedoms as long as license terms are followed
3. Attribution Requirements
All uses must include:
- Proper citation of the original work
- Link to the Creative Commons license
- Indication if changes were made to the original work
- No suggestion that the licensor endorses the user or their use
4. Additional Distribution Rights
Authors may:
- Deposit the published version in institutional repositories
- Share through academic social networks
- Include in books, monographs, or other publications
- Post on personal or institutional websites
Requirement: All additional distributions must maintain the CC BY 4.0 license and proper attribution.
5. Self-Archiving and Pre-Print Sharing
Authors are encouraged to:
- Share pre-prints and post-prints online
- Deposit in subject-specific repositories (e.g., arXiv, bioRxiv)
- Engage in scholarly communication throughout the publication process
6. Open Access Commitment
This journal provides immediate open access to all content, supporting the global exchange of knowledge without financial, legal, or technical barriers.
