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Abstract

Education is one of the needs of every person. Education is also one of the determining aspects of national development progress. The fundamental goal of education is to improve a person's quality of life. This process is expected to help people master the purpose and meaning of life, and methods of carrying out responsibilities and living life efficiently. Competition in the learning area is unavoidable, and many educational institutions are carrying out mergers because customers are leaving these institutions. The educational institution in question is a madrasa. This school needs to be marketable so that it remains open. No matter how good a school is, if it is not promoted efficiently it will only affect a handful of students and will not be known by the public.

Keywords

Branding Lembaga Pendidikan Swasta LP Maarif Bangkit

How to Cite

Citation Format
Fitriyah, S. A. (2024). Analisis School Branding di YouTube LP Maarif Bangkit. LANCAH: Jurnal Inovasi Dan Tren, 2(2), 480~483. https://doi.org/10.35870/ljit.v2i2.2748

References

3 References
  • Dedy Mulyasana, Pendidikan Bermutu dan Berdaya Saing, Remaja
  • Yoyon Bahtiar, Pemasaran Pendidikan, (Bandung: Universitas Pendidikan Indonesia Modul 5, 2010)
  • Kertajaya, Hermawan dan Sula, Syakir M, Syariah Marketing, (Bandung: PT Mizan Pustaka Cet II, 2006)

Author Biography

Siti Aminatul Fitriyah, Universitas Yudharta Pasuruan

Administrasi Bisnis Universitas Yudharta Pasuruan

License

Copyright (c) 2024 Siti Aminatul Fitriyah

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.

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