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Abstract
This study examines how Management Information Systems (MIS) can enhance the efficacy and efficiency of e-commerce operations, with a specific emphasis on the Shopee app. SIM has become an essential tool for supporting business strategy, operational management, and customer interaction as a result of the information technology industry's rapid development. One of the top e-commerce sites in Southeast Asia, Shopee, has combined a number of SIM components, including supply chain management, market analysis, and customer data management, to optimize user experience and business performance. The study's findings indicate that managing the dynamics of the competitive e-commerce market and fostering Shopee's long-term growth and innovation depend heavily on the successful deployment of SIMs. The research's practical implications include suggestions for additional SIM development in e-commerce applications, with a focus on improving user experience and data security.
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Citation FormatFaeni, D. P., & Carolina, A. P. O. (2024). The Role of Management Information Systems in the E-Commerce Industry on the Shopee Application Program . LANCAH: Jurnal Inovasi Dan Tren, 2(2), 532~536. https://doi.org/10.35870/ljit.v2i2.2770
References
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Copyright (c) 2024 Dewi Puspaningtyas Faeni, Anggraini Putri Otorus Carolina
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This is an open-access journal distributed under the Creative Commons Attribution 4.0 International License (CC BY 4.0), which permits unrestricted use, distribution, reproduction, and adaptation in any medium (even commercially), provided appropriate credit is given to the original author(s), a link to the license is provided, and any changes made are indicated. Authors retain copyright without restrictions and grant the journal the right of first publication as well as non-exclusive publishing rights for archiving, indexing, and scholarly dissemination.
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