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Keywords: "product quality, promotion, price, purchase interest, customer, milk."

The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products

Authors: Frans Sudirjo, Tengku Kespandiar, Agus Nurofik, Septianti Permatasari Palembang, Miranti Pradipta Utami

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Frans Sudirjo: Universitas 17 Agustus 1945 Semarang
Tengku Kespandiar: Politeknik Negeri Bengkalis
Agus Nurofik: STIA Adabiah Padang
Septianti Permatasari Palembang: University of Pattimura
Miranti Pradipta Utami: Politeknik Lembaga Pendidikan dan Pengembangan Profesi Indonesia
Pages: 650-654
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DOI:  10.35870/jemsi.v9i3.1109
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