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Keywords: "packaged tea"

Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products

Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto

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Desman Serius Nazara: Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko: Padjadjaran University
Bambang Surahman: Universitas Gajah Putih
Sutrisno: Universitas PGRI Semarang
Uli Wildan Nuryanto: Universitas Bina Bangsa
Pages: 290-295
DOI:  10.35870/jemsi.v9i2.1032
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