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Keywords: "celebrity endorsing, cosmetic, advertising attraction, customer"

The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products

Authors: Taat Kuspriyono, Tengku Kespandiar, Helmi Ali, Hilarius Wandan, Wa Ode Nur Ainun

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Taat Kuspriyono: Universitas Bina Sarana Informatika
Tengku Kespandiar: Politeknik Negeri Bengkalis
Helmi Ali: Institut Teknologi dan Bisnis Haji Agus Salim (ITBHAS) Bukittingi
Hilarius Wandan: Universitas Lelemuku Saumlaki
Wa Ode Nur Ainun: Universitas Dayanu Ikhsanuddin
Pages: 756-761
DOI:  10.35870/jemsi.v9i3.1166
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