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The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products

Authors: Revi Sesario, Nugroho Djati Satmoko, Errie Margery, Yusi Faizathul Octavia, Miska Irani Tarigan

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Revi Sesario: Politeknik Negeri Pontianak
Nugroho Djati Satmoko: Padjadjaran University
Errie Margery: STIE Professional Manajemen College Indonesia
Yusi Faizathul Octavia: Sekolah Tinggi Ilmu Ekonomi AMM
Miska Irani Tarigan: Universitas Katolik Santo Thomas
Pages: 388-392
DOI:  10.35870/jemsi.v9i2.1058
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