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The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products
Authors: Revi Sesario, Nugroho Djati Satmoko, Errie Margery, Yusi Faizathul Octavia, Miska Irani Tarigan
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Revi Sesario:
Politeknik Negeri Pontianak
Nugroho Djati Satmoko:
Padjadjaran University
Errie Margery:
STIE Professional Manajemen College Indonesia
Yusi Faizathul Octavia:
Sekolah Tinggi Ilmu Ekonomi AMM
Miska Irani Tarigan:
Universitas Katolik Santo Thomas
Pages: 388-392
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Analysis of the Influence of Brand Equity Elements on Consumers Purchase Intention of Packaged Tea Products
Authors: Desman Serius Nazara, Nugroho Djati Satmoko, Bambang Surahman, Sutrisno, Uli Wildan Nuryanto
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Desman Serius Nazara:
Akademi Kebidanan Harapan Keluarga
Nugroho Djati Satmoko:
Padjadjaran University
Bambang Surahman:
Universitas Gajah Putih
Sutrisno:
Universitas PGRI Semarang
Uli Wildan Nuryanto:
Universitas Bina Bangsa
Pages: 290-295
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Pengaruh Komunikasi Pemasaran Terintegrasi (Integrated Marketing Communication) Terhadap Ekuitas Merek Melalui Kesadaran Merek Pada UMKM Unggulan Kota Tasikmalaya
Authors: Jeffry Nugraha, Sudianto Sudianto
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Jeffry Nugraha:
Universitas Bakti Tunas Husada
Sudianto Sudianto:
Universitas Bakti Tunas Husada
Pages: 3301-3308
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Analysis Of The Influence Of Brand Equity And Social Media On Revisit Decision With Intention To Revisit As A Mediation Variable In Yarsi Teeth And Mouth Hospital
Authors: Ilham Arief, Muslikh Muslikh, Hulmansyah
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Ilham Arief:
Yarsi University
Muslikh Muslikh:
Yarsi University
Hulmansyah :
Yarsi University
Pages: 1165-1170
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