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Keywords: "Women Entrepreneurs"

Open Minds, Bold Futures: Linking Readiness for Uncertainty and Optimism to Business Performance among Woman Entrepreneurs

Authors: Anita Lucrecia, Dewi Mustikasari Immanuel

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Anita Lucrecia: Ciputra University Surabaya
Dewi Mustikasari Immanuel: Ciputra University Surabaya
Pages: 2317-2337
DOI:  10.35870/jemsi.v12i3.6465
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Persona-Based Segmentation: Customer Data Mapping as the Foundation of Corporate Marketing Strategy (Case Study on Scarlett Whitening)

Authors: Ahmad Syawaldi Afwan, Dinda Ayu Pradina, Yuni Kurniawati, Jerry Heikal

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Ahmad Syawaldi Afwan: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Dinda Ayu Pradina: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Yuni Kurniawati: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Jerry Heikal: Magister Managemen, Universitas Bakrie, Jakarta, Indonesia
Pages: 750-757
DOI:  10.35870/jemsi.v10i1.2018
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