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Keywords: "Visual Packaging"

Pengaruh Visual Packaging, UGC, dan Social Proof terhadap Purchase Intention Produk Kecantikan Lokal di Kalangan Generasi Z Indonesia

Authors: Cinta Dwi Alieka, Ida Farida Oesman, Dadan Abdul Aziz Mubarok, Ridho Riadi Akbar, Rama Chandra Jaya

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Cinta Dwi Alieka: Universitas Indonesia Membangun
Ida Farida Oesman: Universitas Indonesia Membangun
Dadan Abdul Aziz Mubarok: Universitas Indonesia Membangun
Ridho Riadi Akbar: Universitas Indonesia Membangun
Rama Chandra Jaya: Universitas Indonesia Membangun
Pages: 1580-1591
DOI:  10.35870/jemsi.v12i2.6509
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The Influence of Advertising, Lifestyle, and Packaging On Purchase Decisions of Kopi Kenangan in Batam City

Authors: Putri Mayanglay, Wasiman Wasiman

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Putri Mayanglay: Putera Batam University
Wasiman Wasiman: Putera Batam University
Pages: 1800-1810
DOI:  10.35870/jemsi.v12i2.6341
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